Examinando por Materia "Percepciones"
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Ítem Análisis comparativo de las percepciones y las actitudes de las mujeres de Medellín frente a los diferentes modos de transporte : un estudio para promover la bicicleta como medio de transporte(Universidad EAFIT, 2021) Álvarez Orrego, Alejandra María; Rojas de Francisco, Laura IsabelÍtem Análisis de la percepción de compensaciones y beneficios que contribuyen a la permanencia de empleados en EAFIT Bogotá(Universidad EAFIT, 2024) Sarmiento, Sandra Milena; Paz Bohórquez , María Alejandra; Betancur Hurtado, Carlos MarioÍtem Institutional capacities for the local implementation of the Peace Agreement with the FARC: the point on political participation in the Municipality of Ituango, Colombia(Universidad EAFIT, 2019-08-03) Mesa Betancur, Xamara; Universidad de Antioquia, Facultad de Derecho y Ciencias Políticas, Medellín, ColombiaÍtem La joyería artesanal : un mundo de nuevas oportunidades(Universidad EAFIT, 2022) Gómez Agudelo, Leidy Vanessa; Muñoz Molina, YaromirCurrently there is a trend to consume brands or products which are socially responsible. Purpose-driven marketing is getting more relevant and valued by consumers, which raises the importance of this research and study, in order to investigate the phenomenon not only in the general category, but within the specific sector of handmade jewelry led by women who are in reinsertion and resocialization processes. This investigation was carried out following qualitative techniques and supported mainly by customized interviews with 10 women from the city of Medellín who are consumers of handmade jewelry. Among the key findings of this study, it was the fact that the purchase decision for this category of "luxury" and crafted products made by women in reinsertion and resocialization processes, is heavily promoted and pushed by brands which efficiently communicate details of these products, enhancing the characteristics and positive consequences of getting purpose-driven brands and products.Ítem Motivaciones implicadas en la toma de decisiones de compra de servicios de consultoría de marca(Universidad EAFIT, 2021) Pérez Fernández, Sara Cristina; Saldarriaga Sierra, Adriana Marcela; Acevedo Mejía, Érika CristinaÍtem Parque Arví : motivaciones y necesidades de los visitantes de estratos medios y altos de la ciudad de Medellín(Universidad EAFIT, 2019) Medina Sánchez, Clara Marcela; Garcés Uribe, Olga Lucía; Ceballos Ochoa, Lina MaríaThis article presents the results of a qualitative research based on the associations and motivations of Medellín the citizens of medium-high socioeconomic strata (4, 5 and 6) in front of the Arví park, a protected forest reserve located in the limits of Medellín that works as an open natural park to the public since 2010. The Arví Park Corporation, in charge of it, has sought to offer it as an open space to all the inhabitants of the city, but has detected that most of the current visitors are limited to low and medium-low strata (1, 2 and 3). In order to motivate the population segment of upper-middle strata to appropriate of this city heritage, it´s necessary to determine how they perceive the Park and what encourages them to visit it. In order to identify these aspects, this research used the technique of focusing groups with participants belonging to strata 4, 5 and 6 of the city and with ages between 18 and 70 years. The findings suggest that this Park is a positive reference for the city even for people who have not visited it, because it represents a contrast in front of the problems of the city, such as pollution, noise and speed. However, a better dissemination strategy is required on its services, activities and products, so that the population segment studied can access it and appropriate it. In this sense, the research is useful to identify the aspects that Arvi Park should improve in order to get more and more citizens to access and appropriate it, and to show how the public of Medellín is positioned in front of nature tourism.Ítem Percepción que tienen los jóvenes de la ciudad de Medellín respecto al uso de las redes sociales dentro de las relaciones amorosas(Universidad EAFIT, 2022) Castro Peláez, Daniela; Ortiz Londoño, Maria Camila; Echeverri Álvarez, JonathanThe following research is aimed at understanding the perceptions that young people of Medellin have regarding the use of social networks within love relationships. We inquired about the relationship status of the couple, how social networks have had an impact on the formation and outcome of such relationship and what negative, positive or reasoned perceptions they had against the influence or presence of social networks. The present study is qualitative and describes situations, events and perceptions of this influence, based on semi-structured interviews with 10 young people (men and women) living in the city of Medellin, aged between 20 and 30.Ítem Percepciones y necesidades de algunos de los grupos de interés de la Universidad EAFIT en Pereira(Universidad EAFIT, 2021) Lasso Ramírez, Norma Constanza; Mejía Gómez, Carlos Andrés; Orejuela Gómez, Jonny JavierÍtem Plan de mercadeo para la agencia de marketing digital Interficto S.A.S. de la ciudad de Medellín(Universidad EAFIT, 2022) Pino Ross, Johan Andrés; Castaño Aristizábal, Juan Felipe