Examinando por Materia "PROPIEDAD INDUSTRIAL"

Mostrando 1 - 10 de 10
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    Análisis de la viabilidad de que exista una franquicia sin contar con registro marcario en Colombia
    (2018) Jaramillo Lopera, Melissa; Romero Taborda, María José; Restrepo Ruíz, Mónica
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    Del concepto clásico de propiedad a la propiedad intelectual
    (Universidad EAFIT, 2024) Bustamante Cardona, Daniela; Osorio Escobar, Ana María
    Property has been an intrinsic concept to the existence of humanity. In this sense, a historical journey is undertaken, addressing both the classical concept of property and that of intellectual property. The study identifies significant events that contri buted to the formation and evolution of each concept. It concludes that these concepts have been formation and evolution of each concept. It concludes that these concepts have been subject to constant transformation, influenced by the exercise of power, and the points of subject to constant transformation, influenced by the exercise of power, and the points of connection and divergence between them are explored based on their essential connection and divergence between them are explored based on their essential charcharacteristics.acteristics.
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    Propiedad industrial y grupos étnicos. Lineamientos generales para la creación de un sistema normativo especial como instrumento para el desarrollo del Chocó
    (Universidad EAFIT, 2017) Bermúdez Hurtado, Deicy Elena; Martínez Murillo, Rosemary; García Jaramillo, Leonardo
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    "Protección de los derechos de la propiedad industrial en ocasión de actos de competencia desleal"
    (Universidad EAFIT, 2009) Henao Chica, Manuel Alejandro; Correa Carrasquilla, Alejandro
    El trabajo de investigación se centra en la institución de la Propiedad Industrial, buscando con ello determinar sus orígenes, estructura, regulación, derechos que protege y la problemática que ésta tiene en la vida práctica; hacemos énfasis en los mecanismos de protección de los derechos derivados de esta institución, tratamos la crisis procedimental que se tiene frente a estos temas, realizamos una descripción de los procedimientos destinados a proteger los derechos que ostentan los titulares de los derechos de exclusiva criticándolos y complementándolos con la doctrina y la jurisprudencia existente; realizamos un estudio profundo de la institución de la competencia desleal determinando su alcance, estructura y protección vía procedimental, comparamos la antes enunciada institución con la Propiedad Industrial observando sus características, similitudes y diferencias; por último, determinamos conforme a las normas procedimentales que rigen nuestro ordenamiento jurídico cual es el procedimiento a seguir para proteger los derechos de exclusiva, al igual que mostrando un procedimiento ideal para adelantar estos asuntos como una posible solución de la problemática presentada en esta institución, al igual que la mención de la implementación de los mecanismos alternativos de solución de conflictos en este desarrollo del problema -- Todo lo anterior, definiendo criterios básicos para fortalecer e implementar políticas de protección de Propiedad Industrial mostrando al mismo tiempo, que es necesario implementar acciones encaminadas a sensibilizar a la sociedad con el objeto de generar una cultura de respeto a dichos derechos y a promover el aprovechamiento por parte de los titulares de las herramientas legales que brinda el sistema -- El objetivo de este trabajo es contribuir con el desarrollo y crecimiento económico del país a través del estímulo de la generación de activos intangibles, mediante el adecuado uso del conocimiento existente y aprovechamiento de la propiedad industrial, con una protección eficaz dentro del ordenamiento jurídico interno y externo para la consolidación total de esta institución
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    Protección del derecho a la imagen por medio del régimen del derecho de autor y derechos conexos ante la vulneración por medio de la publicidad en redes sociales
    (Universidad EAFIT, 2023) Bedoya Sarmiento, Sofía; Toro Valencia, José Alberto
    The purpose of this monograph is to analyze how the right to image can be protected in Colombia from infringements caused by advertising strategies carried out in social networks, based on a study of the current legislation that regulates the protection of this right. First, a conceptualization of the notion of the right to the image, its positive and negative aspects as well as its moral and patrimonial content, the limits of the scope of the authorization of the use of the image and the existing ways to protect it will be made. Later on, the normative framework related to the right to the image in Colombia will be studied, where each of the regimes that develop it will be exposed in order to understand what each of these rules is about and how they contribute to the protection of the image. Afterwards, we will explain what social networks are and what their purpose is to understand why they have become a fundamental tool for brands in their advertising strategy and what implications the content of their advertising has with respect to the rights of third parties. Finally, the rules of intellectual property law will be analyzed the rules that make up the copyright and trademark law to answer whether they are appropriate for the protection of the right to the image and why.
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    La protección legal del software: dificultades en el sistema actual de protección y alternativas a su regulación
    (Universidad EAFIT, 2015) Ramírez Vélez, Susana; Cano Gutiérrez, Esteban; Rodríguez D'Alleman, Luis Guillermo
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    El rol de las marcas como mecanismos de protección legal en la industria de la moda
    (Universidad EAFIT, 2023) Delgado Ramírez, Isabela; Pava Gutiérrez De Piñeres, María Alejandra
    The fashion industry, understood as the economic and industrial activity that aims to regulate the interactions and commercial relations of fashion, is one of the most important industries today, with global revenues of 1.7 trillion dollars in 2021 (Fahion United, n.d., para. 6). However, this industry has a number of particularities that make its legal protection not only necessary, but also unique to the industry. Thus, characteristics such as the constant search for trends, the constant change and dynamism, the prevalence of intangible assets resulting from the ingenuity of designers, or the dual utilitarian and aesthetic dimension of fashion designs make it necessary to have a robust legal regime that responds to the particular needs of this industry. Among the multiple legal protection mechanisms that have been established in order to safeguard the designs of the fashion industry and to promote originality and innovation, the Intellectual Property regime is a mechanism that is considered essential, since it offers different legal alternatives that manage to provide protection for the intellectual creativity of designers. In particular, trademark law has become a recurrent mechanism used by designers and fashion houses to grant legal protection to their logos and expressions, but also to more particular elements such as designs and elements within them. This is because trademarks enable the construction of close relationships between consumers and entrepreneurs. Thus, said signs create an almost immediate association of concepts and positive feelings towards a particular business origin. On the other hand, trademarks provide more durable legal protection than other Intellectual Property rights, such as industrial designs or copyrights. Therefore, trademarks become allies of the fashion industry and manage to grant extended legal protection to several aspects of the fashion industry that, traditionally, did not enjoy an effective protection mechanism. This research will define the different ways in which trademarks, both traditional and non-traditional, can provide legal protection to the fashion industry. In addition, cases from the Colombian context will be used to evaluate the effective materialization of trademarks in the fashion industry. On the other hand, reference will be made to recognized cases from around the world, with the aim of demonstrating the different nuances and understandings that are generated around trademark protection in the fashion industry. In accordance with the above, the challenges faced by the fashion industry in terms of trademark protection will become evident from this analysis. Among these challenges are the lack of homogenized criteria in relation to non-traditional trademarks, the possible limitation to free competition by granting undefined trademark rights, and other criteria that will be developed in this research. Finally, mention will be made of possible alternatives to be implemented as a mechanism for resolving the problems raised throughout the research.
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    El valor de la propiedad industrial aproximación a un método de valoración financiera de activos intangibles
    (Universidad EAFIT, 2010) González Londoño, Yessica Catalina; Zuluaga Carmona, Mauricio; Maya Ochoa, Cecilia Inés
    Intangible assets are an important component of the market value of a company, especially brands that represent the competitive advantage of the company to sell a particular product or service; however, neither the accounting nor the finances propose an appropriate method for valuing them. Most methods are subjective, have limitations and sometimes misconceptions from a financial point of view. Most of these models end up being used for the management of intangibles.