Examinando por Materia "Negocios digitales"

Mostrando 1 - 2 de 2
  • No hay miniatura disponible
    Ítem
    Estrategias de aceleración a partir del desarrollo humano organizacional en las empresas Gacela o Scale-Up de Medellín : estudio de caso de una empresa del sector de negocios digitales
    (Universidad EAFIT, 2020) Berrío Bolívar, Elisa; Vásquez Londoño, Jorge Mario; Betancur Hurtado, Carlos Mario
    This research aimed to analyze the Organizational Human Development strategies, which in a formalized or emerging way within the existence or not of the Human Management area, contributed to the growth of a Gazelle, Scale-Up or accelerated growth company, achieving a business positioning within three to five years, in the digital business sector. As an opportunity environment, a company whose operation focuses on digital business and is located in the city of Medellín (Colombia) was analyzed, due to the dynamics of the city in entrepreneurship and technological development in said sector, for the academic and research contribution in the meaning of Organizational Human Development as a strategic axis of said company in its growth. The methodology was qualitative, applied to a case study, selected through previous research on the website of the Ruta N Business and Innovation Center of Medellín and its Center for the Development of High-impact Entrepreneurship and Organization non-profit Endeavor Colombia who have identified these types of companies. For the collection of information, a semi-structured interview is carried out as an instrument where it was possible to deepen with the leaders of the company and human management the Organizational Human Development strategies which have been defined or emerged in the task of talent management, contributing the accelerated growth of this company as generators of value.
  • No hay miniatura disponible
    Ítem
    Metodología para gestionar la estrategia de los negocios digitales en Colombia
    (Universidad EAFIT, 2022) Benjumea Sánchez, Juan Camilo; Gómez Valencia, Manuela; González Borja, Laura Carolina; Reyes Sarmiento, Martha Eugenia