Examinando por Materia "Nearshoring"

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    Estrategia Go-To-Market de Omnicon : un enfoque en el mercado estadounidense
    (Universidad EAFIT, 2025) Montoya López, José David; Londoño Vélez, Natalia; Uribe de Correa, Beatriz Amparo
    The primary objective of this final project is to define Omnicon's go-to-market strategy to consolidate its presence in the U.S. market, specifically in the digital transformation sector through smart manufacturing services. To achieve this, an in-depth investigation was conducted based on interviews with company owners, directors, clients, and industry experts. The methodology involved the collection and qualitative analysis of data through recorded and transcribed interviews. These interviews were focused on exploring market needs, expectations, and challenges, as well as identifying competitive opportunities and key differentiating factors. The results demonstrate that niche specialization, the ability to offer customized solutions, and alignment with client expectations are crucial differentiators. The United States, as a global leader in smart manufacturing, represents a strategic market with significant projected growth in areas such as Manufacturing Execution Systems (MES). However, several challenges were identified, including cultural adaptation, regulatory barriers, and the need for a strong local presence. It is concluded that a consultative, client-focused approach, combined with a hybrid strategy of remote execution and local commercial support, optimizes market penetration. Additionally, investments in innovation and strategic marketing strengthen Omnicon's competitiveness.
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    Nearshoring in Latin America : a new home for American textile and apparel companies based in China?
    (Universidad EAFIT, 2022) Pérez Hincapié, Wendy Catalina; Vélez Calle, Andrés
    Although moving operations out of China is expensive, many businesses are considering it because doing business there is becoming more expensive due to rising labor costs and the ongoing threat of intellectual property theft. Other factors driving business out of China include coronavirus pandemic, market volatility, the conflict in Ukraine, the disruption of global supply chains, and fears of a trade war between China and the US, the world's largest importer. Due to this, US businesses have relocated or intend to relocate their sourcing and production operations outside China, utilizing the nearshoring production model. Therefore, the objective of this document is to determine, through a case analysis study, if it is feasible for US companies that specialize in the textile and apparel industry to adopt business processes with a regionalization approach, that is, which can relocate companies from China to Latin America, specifically in countries such as Brazil, Colombia, Mexico or El Salvador. The methodology of this thesis is based on a mixed methods approach. The qualitative methodology includes unstructured interviews with experts from the manufacturing sector and the quantitative methodology includes the collection and statistical documentary analysis of the commercial links between the countries studied and the US, the advantages, and disadvantages in case they are considered a nearshoring destination, as well as the current state of the textile and clothing industries in each of them.