Examinando por Materia "Modelos Canvas"

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    Definición del modelo de negocio digital para el proyecto de emprendimiento : Urban Trends
    (Universidad EAFIT, 2019) Restrepo Mejía, Sandra Milena; Uribe de Correa, Beatriz Amparo; Henao Sierra, Diana María; 43626900
    In 2013, an enterprise related to the sale of clothing for modern women, executives, professionals, strata 5 - 6, over 30 years old, was started, which has been developing in parallel to my professional activity. The business has grown, but in an empirical way, and it is necessary to introduce a methodology, a business plan and take advantage of new technological forms to expand the market and commercialization through digital channels. Therefore, this work has been developed with the aim of defining the digital business model of Urban Trends. For this purpose, the digital business model was built through the Canvas model, where all the aspects proposed by it were analyzed and developed. Results: a digital business model with its value proposition for the implementation of a virtual store in November 2018.