Examinando por Materia "Microempresas"

Mostrando 1 - 7 de 7
  • Miniatura
    Ítem
  • Miniatura
    Ítem
    Modelo estratégico para la implementación del control numérico
    (Universidad EAFIT, 1991) Correa Botero, Hernán; Echavarría Escobar, Santiago; Universidad EAFIT
  • Miniatura
    Ítem
    Modelo para la gestión estratégica de la tecnología (GET)
    (Universidad EAFIT, 2001) Pedroza, Alvaro; ITESO
  • No hay miniatura disponible
    Ítem
    Plan de mercado para la empresa Alcom Comercializadora en el municipio de Calarcá - Quindío
    (Universidad EAFIT, 2024) Rosas Herrada, Manuel Alejandro; López Moreno, Martha Cecilia
    Alcom Comercializadora, throughout its seven years in the market, has never had a marketing plan that allows it to have a valuegenerating marketing mix for the HoReCa channel in which it operates. Additionally, its current portfolio should be enhanced for gastronomic microenterprises, which make up 96% of the industry in Quindío. Therefore, a marketing plan is proposed with the aim of identifying 10 product references that meet the needs of these gastronomic businesses. The method for developing this starts with a quantitative research with a behavioral purchasing focus in 18 gastronomic businesses, representing 25% of Alcom's client portfolio in the HoReCa channel. The research instrument is conducted digitally through the Qualtrics tool and consists of questions related to the styles of gastronomic businesses, reasons for purchase, preferred or necessary product lines, purchase frequency, sales channels, among others. Additionally, the research results identified 5 product references focused on fast food restaurants and 5 references for café businesses. Finally, these previous results allowed for the development of a comprehensive marketing strategy for the portfolio with a much clearer focus on the HoReCa channel, providing Alcom Comercializadora with competitive advantages and, in the long term, making it the market leader in the Quindío department.
  • No hay miniatura disponible
    Ítem
    Productos y servicios financieros a gran escala para la microempresa colombiana
    (Universidad EAFIT, 2005-10-15) Ossa Betancur, Nicolás
    This work is based on a previously proposed model by the author; this one aims to the possibility of selling financial products and services on great scale to the microenterprises by commercial banks. This model is also the result of a revision of some part of the available literature related to this subject and a personal contribution of the author. This model proposes that the great commercial banks are the ones called to sell financial products and services to the microenterprises on great scale, implementing microenterprise banking and penetrating this segment of the market or, as it is called in the international marketing slang, doing downscaling. In a previous work, a set of critical variables was identified and was also established the way how these variables must be defined in the commercialization of financial products and financial services to have a considerable increase in the probability of being viable and sustainable in the time. In this report, the second one of three reports related to this subject, the results corresponding to the pre-feasibility study for the project “Financial products and services on great scale for the colombian microenterprise” are analyzed, based on the proposed model and following the methodology for the study of projects of the United Nations Industrial Development Organization (UNIDO).
  • No hay miniatura disponible
    Ítem
    Productos y servicios financieros a gran escala para la microempresa: hacia un modelo viable
    (Universidad EAFIT, 2004-05-15) Ossa Betancur, Nicolás
    This work proposes a model by means of which the commercial banks can sell products and financial services on great scale to the microenterprise. The exposition of this model is the result of the revision of some part of literature available in relation to the subject and of a personal contribution. The model leaves from the base that it is the great commercial banking the one called to sell products and financial services on great scale to the microenterprise, implementing the microenterprise banking and penetrating this segment of market or, as it is said in international marketing slang, doing downscaling. A set of critical variables is identified and it is considered how they must be defined to considerably increase the probability that the product and financial services commercialization on great scale to the microenterprise is viable and sustainable in the time. Finally, the results corresponding to the Study of Opportunity for the project "Products and financial services on great scale for the Colombian microenterprise", are analyzed based on the proposed model and following the methodology for the study of projects of the United Nations Industrial Development Organization (UNIDO).
  • Miniatura
    Ítem
    Sistema de Control para las pequeñas y medianas empresas (SICOP)
    (Universidad EAFIT, 2002) Mejía, Rubi Consuelo; Universidad EAFIT