Examinando por Materia "Mapa de experiencia"
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Ítem Experiencia de empleado : caso de estudio - Hospital Pablo Tobón Uribe(Universidad EAFIT, 2022) Londoño Múnera, Marcela; Garcés Mejía, Ana María; Betancur Hurtado, Carlos MarioÍtem La experiencia de la compra en línea (online) en la industria de la moda en Colombia(Universidad EAFIT, 2019) Merino Estrada, Juliana; Vanegas Correa, Clara Elena; Ceballos Ochoa, Lina María; Mejía Gil, María ClaudiaThis research project arises from the need to investigate the behavior of people who shop using online platforms and, specifically, those who acquire products from the fashion industry. For this, the main research sample was taken from women from the city of Medellín and the Aburrá valley with a socioeconomic level between four and six and ages between 25 and 45 years old. This sample was chosen considering their purchasing capability, which allows them access to different technological tools that provide higher levels of information about the products. It is presumed that this possibility is one of the reasons why these women change their traditional shopping habits for online alternatives. Through an exploratory study, we deepened the definition of the shopping experience as a general concept. In addition, the behavior of the digital consumer was also defined, taking the phenomena of internet and technology as the main triggers of this change, which transforms the shopping experience into something more than a commercial transaction and allows interaction with other buyers, with information, with the suppliers and directly with the brand. Next, the relationship of people that use that form of commerce was explored and described by identifying the emotions and thoughts involved in an online shopping process. Thus the desire to evaluate the influence in the fashion industry and in some of the companies that offer these shopping alternatives.Ítem Experiencia de las transferencistas de la industria farmacéutica con Distribuidora Farmacéutica ROMA S.A(Universidad EAFIT, 2019) Giraldo Urrea, Daniela Margarita; Monroy, Juan Carlos; Mejía Gil, María ClaudiaCustomers need a user experience that allows them to approach brands and share values, ideas and mental frameworks. A proper user experience, in the correct group of clients can achieve a connection with the brand that generates a positive impact on the results of the organization. The ease of access to products and services is one of the main points of success or failure for a satisfactory experience; the brand must deliver a clear and simple interaction with the customer so it can accomplish its needs This research describes the user experience of sellers of Colombian pharmaceutical laboratories with Distribuidora Farmacéutica Roma S. A. whom are consider a valuable client to the company. This has been done from in-depth interviews with experts in medicine distribution industry and the users, which allowed to know the most important touch points, the emotions, thoughts, the type of experience the user have and describe the ideal experience.Ítem Experiencia de usuario omnicanal en el sector de la moda(2019) Uribe Orrego, Luis Carlos; Lopez Naranjo, Natalia Jeannette; Muñoz Molina, YaromirThis work starts from the need to know about the Omnichannel strategy in the Colombian retail market, taking into account that in this era, with continuous technological advances, the consumer has changed his purchasing process and demands a consistent, personalized, and unique experience. Consumers can be in contact with a brand through two or more channels at the same time, and throughout their purchase process they can interact with the brand 10 or more times. In order to understand better the situation, semi-structured, and detailed interviews were conducted with 16 fashion label consumers located in the city of Medellin, where 4 stages of the purchase process were identified: search, comparison, purchase and post purchase, all highly relevant to the omnichannel experience. In addition, through various concepts addressed in this exploratory research, it was qualitatively identified what are the characteristics and stages of the consumer’s experience of shopping clothes in Medellin, what are the consumer’s points of contact with the brand, and what are the particularities of the purchase decision process in an Omnichannel environment. Thanks to the collected findings, retailers, marketing areas, and those in charge of delivering the service to the user will be able to build strategies that contribute to give consistent, cohesive and optimal experiences for different users, which translate into better consumer relationships, an excellent service and increased sales.