Examinando por Materia "Lean startup"

Mostrando 1 - 1 de 1
  • No hay miniatura disponible
    Publicación
    Desarrollo de un modelo de negocio innovador apalancado en IA para el aprendizaje autónomo del inglés en profesionales
    (Universidad EAFIT, 2025) Higuita Pulgarín, María Camila; García Uribe, Sandra; Franco Ruiz, Camilo
    This research proposes the design and validation of an innovative business model based on artificial intelligence to facilitate autonomous English learning among Colombian professionals. The solution takes shape in Monamate, a virtual AI-powered assistant that interacts via WhatsApp, enabling natural conversations, contextual feedback, and personalized recommendations. The methodological process combined qualitative interviews, surveys, and a five-day experimental test with 20 users, structured in three phases: diagnosis, proposal, and validation. Frameworks such as the Business Model Canvas, Design Thinking, and Lean Startup were applied. Key barriers, tensions, and motivations were identified using user archetypes (Cooper, 1999) and the Jobs to Be Done method (Christensen et al., 2016). During the experimental phase, value and growth hypotheses were formulated and evaluated according to Ries (2012), allowing analysis of the initial desirability, usability, and viability of the model. The results show a positive perception of the channel, high perceived utility, and willingness to pay, supporting the potential to scale the model. This early experiment informs key strategic decisions for the future development and monetization of the proposal, providing applied evidence for an innovative and context-sensitive educational solution.