Examinando por Materia "Intermediario"

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  • Miniatura
    Ítem
    The communicator's trades
    (Universidad EAFIT, 2005-05-19) Martín Barbero, Jesús; Universidad del Valle
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    Publicación
    Estrategias de fidelización de clientes de agencias de seguros en el eje cafetero
    (Universidad EAFIT, 2025) Rojas Giraldo, Alejandra María; Ramírez Parada, César Augusto; Murillo Martínez, Mauricio; Serrano Rivero, Sergio Andrés; Uribe de Correa, Beatriz Amparo
    The objective of this research is to design loyalty strategies for companies in the Coffee Axis that operate as insurance intermediaries, aiming to retain their clients, who are prominent entrepreneurs in the region. Throughout this study, several theoretical approaches are discussed, highlighting the insurance sector and intermediation as a sales channel, customer service and attention, customer management and loyalty strategies, relational marketing, digital marketing, e-commerce, neuromarketing, value strategies, and competitiveness. It is worth noting that during the research process, which followed a qualitative approach, unstructured interviews were conducted with an intentionally defined sample of entrepreneurs from the Eje Cafetero, selected by the authors of the study. The purpose was to identify the loyalty strategies employed by insurance intermediaries who assist these entrepreneurs with risk transfer based on their analysis and advice. Additionally, firsthand feedback was gathered from these entrepreneurs, including their comments, opinions, and observations as leaders of their companies, owners, or decision-makers in risk management. The findings and results, derived not only from the interviews but also from their analysis, highlighted the importance entrepreneurs place on proximity and relationships with intermediaries, personalized attention, agility in response times, attention to and follow-up on claims, and the provision of a differentiated value offering. The main conclusion drawn from the results is the need to implement strategies that enable companies to work collaboratively with insurance intermediaries. This collaboration should aim to provide personalized attention tailored to client needs, establish effective and ongoing communication, and foster customer loyalty. These efforts ensure brand allegiance, contribute to the sustainability and competitiveness of the company in the market, and address the challenges faced by the insurance sector in the region.
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    Publicación
    Estructuración financiera y contable de bonos de impacto social en el contexto colombiano
    (Universidad EAFIT, 2025) Ortiz Escudero, Paola Andrea; Berrío Velásquez, Lina Luz; Gómez Gómez, María Paulina
    The present study focuses on proposing a general financial and accounting structuring model for the implementation of Social Impact Bonds (SIBs) in Colombia, specifically directed toward private-sector stakeholders. SIBs are recognized as an innovative financing mechanism designed to address social needs in the country through the creation of synergies between the public and private sectors. These instruments facilitate the mobilization of private capital to fund projects that generate measurable and verifiable social benefits, which are compensated through a results-based payment model. This approach aims to produce not only social impact but also financial returns for private actors participating in the role of investors. This document begins with a review of the international literature on SIBs developed in various countries, as well as reports on cases implemented in Colombia. This review identifies lessons learned and challenges encountered in their application. The evidence collected highlights significant benefits for target populations resulting from the development of this form of social investment. However, it also reveals the need to strengthen the knowledge base and tools for financial and accounting structuring from the perspective of private participants, with the aim of facilitating implementation and encouraging a greater number of initiatives financed through these instruments. In the Colombian context, an adaptation of the Social Impact Bond model has been identified that incorporates the role of an intermediary. Through contractual relationships with investors, outcome payers, and service providers, the intermediary assumes responsibility both for meeting the established targets and for ensuring the financial viability of the program. This role connects government entities willing to pay for results with investors interested in financing projects that generate measurable social impact. This adaptation introduces distinctive challenges within its financial model, primarily assumed by the intermediary. Therefore, it is appropriate to develop a financial and accounting structuring guide oriented toward private-sector actors, intermediaries, investors, and operators, engaged in projects framed within results-based payment models. Such a guide would facilitate the replication and scaling of these instruments. The technical design and price definition processes, which may fall under the responsibility of public entities or, as observed in the Colombian experience, international cooperation agencies that have introduced these methodological strategies to promote social projects, are not addressed in this study. Nonetheless, these processes establish essential conditions for the operational and financial execution of programs, guiding them toward achieving their objectives and ensuring the efficient use of resources. Accordingly, this model proposes a structure that defines the flow of resources from the private sector. It seeks to clarify, along the project timeline, the value contributed by investors, the timing and conditions under which these contributions are made, the manner in which each party manages risk, and the projection of returns contingent upon the achievement of results. The overall objective is to provide a technical tool that promotes the implementation, scaling, and consolidation of a greater number of initiatives—both under the Social Impact Bond framework, where the payer is a public-sector actor, and under the Development Impact Bond framework, where the payer is a private actor.