Examinando por Materia "Instagram"
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Ítem Autoconcepto y uso de Instagram en estudiantes universitarios(Universidad EAFIT, 2019) Castro Barros, Maria Adelaida; Charry Graciano, Santiago; Echeverri Álvarez, JonathanThis study explores the perception of university students about the possible relationship of self-concept and the use of Instagram, therefore it was sought to identify the self-concept in some EAFIT students belonging to the School of Humanities, was also investigated the relationship that can be presented between Instagram and lifestyle in students and the influence that using Instagram has on the self-concept of college students. To know the results, a qualitative focus group was held, in psychology, social communication and political science career, where it was found as Instagram is generating a change in society through the influence it has on the subject, including personal, relational and communicational aspects.Ítem El comercio electrónico y las transacciones comerciales por medio de la plataforma digital Instagram(Universidad EAFIT, 2022) Serna Castaño, Juliana; Cardona Arango, Laura Sofia; Toro Valencia, José AlbertoE- commerce as a product of globalization has allowed both micro and macro companies to increase their sales and their interaction with consumers, since it has made it possible to speed up and facilitate the purchase and sale of goods and services. On the other hand, social media are a phenomenon of great importance in today's world, which have been used as a means of buying and selling between companies and consumers, for which different governments have had to advance in legal regulation. of these, in order to regularize all situations that can arise through these means and thus provide more security and guarantees to users. However, due to the current and innovative nature of these issues, there are still legal gaps in this regulation, which has drawn the attention of many legal scholars.Ítem Efectos en la autoestima derivados de los estereotipos de belleza corporal femenino en la red social Instagram : estudio de caso en mujeres universitarias de Medellín (Colombia)(Universidad EAFIT, 2021) Arabia Chaverra, Laura Helena; Londoño Velásquez, Isabela; Gañan Moreno, Anderson; Villamizar Reyes, Milena MargaritaÍtem Estudio acerca del uso que las marcas de moda en Medellín, Colombia hacen de la técnica del Storytelling a través de Instagram y recomendaciones para emplearlo efectivamente(Universidad EAFIT, 2022) Moreno Gómez, Camila; Acevedo Mejía, Erika Cristina; Escobar Escobar, Ana CristinaWith the general objective of establishing recommendations so that fashion brands in Medellín, Colombia, can effectively incorporate Storytelling into their Instagram accounts, this research began by determining the relevance of said social network for fashion brands’ communications. Then, it was identified which fashion brands in Medellín effectively use Storytelling in their Instagram profiles. In addition, the content published in the Instagram profiles of some brands in this city were analyzed, to study how they use Storytelling. To achieve the general and specific objectives of the research, qualitative methods of data collection and analysis were used. Although multiple studies have been carried out on the benefits of the use of Storytelling by brands, others that have focused on the use of Storytelling through social networks, and a few others that have done so with an emphasis on fashion brands, there is still a research gap regarding the use of Storytelling by fashion brands in Medellín, through Instagram. This study aims to analyze this issue in the city of Medellín.Ítem Influencia de las instagramers en las preferencias de moda de sus seguidoras : exploración desde la actitud y la motivación.(Universidad EAFIT, 2019) Gonzalez Ibarguen, Maily Yiseth; Ceballos, Lina María; Rojas de Francisco, Laura IsabelÍtem Motivadores e inhibidores de compra en la categoría de bisutería en Instagram para las mujeres millennials de la ciudad de Pereira en el año 2022(Universidad EAFIT, 2022) Salazar Ramírez, Daniela; Ospina Valencia, Sarita; Acevedo Mejía, Érika CristinaÍtem Normatividad aplicable en Colombia a los denominados influencers en el desarrollo de su actividad publicitaria en la plataforma Instagram(Universidad EAFIT, 2022) Maya Gutiérrez, Jacobo; Gallego Solis, Laura; Múnera Posada, ArmandoThis paper seeks to demonstrate the gap that exists in Colombian legislation, regarding the obligations that arise between the so-called influencers with entrepreneurs, companies and businessmen who pay for advertising services or seek to exchange products through exchanges. With the same public figures of this social network called Instagram. Said vacuum generates a non-application of the principle of equality in the face of the obligations imposed on consumers and suppliers by Law 1480 of 2011 (current Consumer Statute). This document is important because, at present, there is numerous controversies between brands and natural persons who wish to advertise with this guild and the influencers themselves in relation to determining not only the term of compliance with the obligation, but also the way to execute it. But the guarantees in case of not obtaining in the consideration a result that makes the investment worthwhile.Ítem Percepciones del uso de redes sociales y sus efectos en las relaciones interpersonales de estudiantes de pregrado de una Universidad privada de Medellín(2018) Steinberg Ortiz, José Gabriel; N/A