Examinando por Materia "Influencers"

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    La normativa y regulación aplicables a la publicidad a través de influenciadores en Colombia
    (Universidad EAFIT, 2021) Arango Franco, Felipe; Ceballos Klinkert, Laura
    The rise in popularity of social networks has transformed the way we perceive the world and interact with others. Influencers have capitalized on this phenomenon by forming online communities that trust them and value their opinions. Meanwhile, companies have noticed this and therefore began to promote their products through said users and, as a result, have turned social media advertising into a highly profitable and competitive industry. The absence of a clear regulation and active monitoring of such ads, as well as the high level of competition among the various influencers, contributed to numerous cases in which misleading advertisements issued by influencers have harmed consumers. The present article explores the way in which influencer advertising is regulated in the Colombian legal system, as well as the cases in which these individuals could be sanctioned by the SIC for misleading advertising. That is, in order to identify whether or not there is a need to explicitly regulate advertising through influencers in Colombia.
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    ¿Qué están promoviendo realmente los influencers? : impacto del contenido fitness en las conductas alimentarias en mujeres jóvenes
    (Universidad EAFIT, 2025) Esmeral Gómez, Camila Andrea; Córdoba Sánchez, Verónica
    Currently, social media has become an easily accessible space for a variety of content, with the largest audience being young people, who may be more vulnerable to risk factors such as changes in behavior based on what is promoted on social media. The aim of this research was to analyze the impact of fitness content promoted by influencers on social media on the eating behavior of young women residing in municipalities in the Valle de Aburrá. A qualitative approach was used with a multiple case study, in which semi-structured interviews were conducted with five participants, all 21 years old. The findings revealed that exposure to unattainable and distant beauty standards negatively impacts the participants' self-schemas, fostering a negative perception of self image, body dissatisfaction, constant feelings of guilt, and disordered eating behaviors. It was emphasized that many of the issues resulting from exposure to fitness content include the internalization of unrealistic beauty standards, extreme and risky diets, and alterations in emotional well-being. Constant comparison with the influencers they follow on social media leads to frustration, possible binge eating, harmful eating practices, and the normalization of feelings of guilt when consuming foods considered unhealthy.