Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Industria de la moda"

Examinando por Materia "Industria de la moda"

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Del prestigio al desvanecimiento : el riesgo de la dilución marcaria y su aplicación e interpretación en Colombia en la clase 25 de la Clasificación Internacional de Niza
(Universidad EAFIT, 2025) Delgado Ramírez, María Paula; Rendón Vera, José Santiago
This article examines the concept of trademark dilution and its impact on well-known trademarks within Class 25 of the Nice International Classification (fashion industry) in Colombia. Through a comparative approach, the regulatory frameworks of the United States and the European Union are analyzed, highlighting the historical development and debates surrounding the implementation of this concept. Likewise, the article reviews how the Andean Community system addresses trademark dilution and the challenges it entails. Additionally, it describes the way in which the Superintendence of Industry and Commerce has applied this concept in certain rulings, followed by a critique of inconsistencies in normative interpretation and the lack of clear guidelines in decision-making. The article concludes with recommendations to the Superintendence of Industry and Commerce aimed at providing greater clarity in the application of this legal concept.
Derecho de la moda y contratos inteligentes : desafíos y oportunidades para la legislación colombiana. Análisis de posibles regulaciones, problemáticas y su contexto en Colombia
(Universidad EAFIT, 2023) Orrego Garcés, María Camila; Arango Sierra, Sarah; Toro Valencia, José Alberto
In today's world, intellectual property is a phenomenon that is gaining more and more strength in the legal field, especially in fashion law, due to the needs of regulation that are found in everyday life by brands that want to protect their creations. However, smart contracts are not left behind either, since their boom has been due to their easy application and security when entering into business deals; this is why both intertwined topics provide us with an insight into global legal problems where the effectiveness of technology applied to new legal terms is evident, demonstrating that law is a discipline that needs constant updating.
El Derecho de la moda y su evolución en Colombia. Los retos legales que se derivan de la aplicación del Derecho de la moda en Colombia
(Universidad EAFIT, 2022) Delgado Ramírez, María Paula; Duque Duque, Susana; Vélez Villegas, Juan Esteban
The fashion industry is one of the largest in the world. However, this sector has been affected by the absence of specific legal protections for its form of operation. This situation has created the need in the legal world to modify the existing mechanisms so that they can be better adapted to the requirements of fashion protection, seeking the effective security of creativity, originality, and work in general of the people who work in this environment. In the development of this article, certain key concepts such as "fashion industry", "intellectual property", "copyright and related rights, "industrial property", among others, will be defined to show the challenges faced by the fashion industry for the protection of creative processes of both, large and small designers, within which regulatory gaps and insufficient rules on intellectual property stand out. At the same time, the legal mechanisms that have been implemented at the international level to protect the different designs of clothing, from copyright and related rights to industrial property and its different types of protection such as patents, industrial designs, and trademark registration, will be studied. On the other hand, intellectual property applied to the fashion industry in Colombia and the need to integrate into the legal system special rules known as “fashion law”, that strictly meets the needs of the fashion industry, will be addressed taking into account the legal challenges that this implies. Finally, it will be mentioned which may be the possible solutions to these legal challenges that arise in Colombia, based on international regulations, analyzing their application, status and their suitability to efficiently face such challenges and there for achieve to enhance the benefits that the inclusion of a fashion law represents for the Colombian industry.
¿Los emprendedores del sector moda en Medellín le apuestan a la sostenibilidad? Un estudio sobre las motivaciones y los inhibidores para adoptar estrategias de mercadeo verde en los negocios
(Universidad EAFIT, 2022) Castro Carvajal, Emelly Vanessa; Acevedo Mejía, Érika Cristina
This project was born from the interest to investigate the adoption of green marketing strategies inside fashion businesses, which are oriented to the compliance of the 2030 agenda proposed by the UN and adopted by the Colombian government as a member country. This commitment comes along with the challenge of generating mitigation actions against global warming, the promotion of life quality assurance for all citizens as well as economic prosperity, ethical and transparent, also, comes with a great responsibility from the central government in which several sectors such as business corporations, academic and many communities can adhere to the cause. In the following thesis, we present a study in which its main objective is recognize motivations and inhibitors of the entrepreneurs in the fashion sector, located in the city of Medellin, so they can develop green marketing strategies that can boost sustainability. In order to achieve this purpose, four main objectives were developed. First, understand the sector's motivators in order to embrace and implement this strategies, second, know the inhibitors that can affect the implementation of this tactics, third, determinate the sector's necessities, lastly, identify the cost that this companies will be willing to pay in order to receive consulting services for the implementation of green marketing strategies in their entrepreneurships. In order to comply with this objectives, a qualitative investigation was performed, through several deep and extensive interviews to entrepreneurs from various sectors, located in Medellin and with a age range from 20 to 45 to years old, this individuals also had a socio-economical level of 3, 4 or 5 (according to the Colombian rank of socio-economical division). This investigation is presented in order to opt the title of marketing magister from the EAFIT University. Also on a business level it will help Fundación Evolutiva (pro sustainable development NGO) to take actions and implement a green marketing line for the correct support of the entrepreneurs from Medellin.
Plan de mercadeo 2021-2022 para Pineapples Don't Have Sleeves
(Universidad EAFIT, 2021) Sandoval Serna, Isaac; Ríos Molina, Carolina
Proceso de decisión de compra de vestuario casual femenino a través del celular
(Universidad EAFIT, 2024) Williamson Palacio , Sara; Hoyos Bustamante, Samuel; Agudelo Calle, Jhonny Alejandro; Restrepo Reyes, Natalia
Mobile phones play a central role in the purchasing decision process worldwide. In the fashion sector, consumers use these devices to discover, evaluate, and acquire clothing. One of the most significant segments of this industry is women's casual wear, which has gained followers over the years. The aim of this study is to describe the purchasing decision-making process for women's casual clothing from a smartphone, targeting women between 24 and 44 years old, belonging to socio-economic strata 4 to 6 in the city of Medellin. This is a qualitative exploratory study that conducted 12 semi-structured interviews in June 2023. It was found that mobile phones are frequently used by consumers to purchase casual clothing. Instagram was the most used social media platform to discover and make purchases. The likelihood of making a purchase increases on websites with features such as visually appealing content, easy and responsive interaction, segmented and categorized search options, and transparent, clear information about the purchasing process. It is concluded that interacting with social media allows consumers to engage with advertisements and promotions, motivating them to visit shopping websites and make purchasing decisions.
La protección de los productos de la industria de la moda a la luz de la propiedad intelectual : una mirada al panorama colombiano
(Universidad EAFIT, 2020) Peñarredonda García, Ligia; Restrepo Soto, Daniel
El rol de las marcas como mecanismos de protección legal en la industria de la moda
(Universidad EAFIT, 2023) Delgado Ramírez, Isabela; Pava Gutiérrez De Piñeres, María Alejandra
The fashion industry, understood as the economic and industrial activity that aims to regulate the interactions and commercial relations of fashion, is one of the most important industries today, with global revenues of 1.7 trillion dollars in 2021 (Fahion United, n.d., para. 6). However, this industry has a number of particularities that make its legal protection not only necessary, but also unique to the industry. Thus, characteristics such as the constant search for trends, the constant change and dynamism, the prevalence of intangible assets resulting from the ingenuity of designers, or the dual utilitarian and aesthetic dimension of fashion designs make it necessary to have a robust legal regime that responds to the particular needs of this industry. Among the multiple legal protection mechanisms that have been established in order to safeguard the designs of the fashion industry and to promote originality and innovation, the Intellectual Property regime is a mechanism that is considered essential, since it offers different legal alternatives that manage to provide protection for the intellectual creativity of designers. In particular, trademark law has become a recurrent mechanism used by designers and fashion houses to grant legal protection to their logos and expressions, but also to more particular elements such as designs and elements within them. This is because trademarks enable the construction of close relationships between consumers and entrepreneurs. Thus, said signs create an almost immediate association of concepts and positive feelings towards a particular business origin. On the other hand, trademarks provide more durable legal protection than other Intellectual Property rights, such as industrial designs or copyrights. Therefore, trademarks become allies of the fashion industry and manage to grant extended legal protection to several aspects of the fashion industry that, traditionally, did not enjoy an effective protection mechanism. This research will define the different ways in which trademarks, both traditional and non-traditional, can provide legal protection to the fashion industry. In addition, cases from the Colombian context will be used to evaluate the effective materialization of trademarks in the fashion industry. On the other hand, reference will be made to recognized cases from around the world, with the aim of demonstrating the different nuances and understandings that are generated around trademark protection in the fashion industry. In accordance with the above, the challenges faced by the fashion industry in terms of trademark protection will become evident from this analysis. Among these challenges are the lack of homogenized criteria in relation to non-traditional trademarks, the possible limitation to free competition by granting undefined trademark rights, and other criteria that will be developed in this research. Finally, mention will be made of possible alternatives to be implemented as a mechanism for resolving the problems raised throughout the research.
Stained Supply Chains
(Universidad EAFIT, 2021-12-17) Vásquez Martínez, Laura Isabel; Universidad EAFIT
Nowadays the fashion industry has impressive proportions. Production volumes have increased at an accelerated rhythm within the last 20 years. The pressure for costs’ reduction and the desire of the consumers to acquire every time more clothing has led to the enterprises to engage in stained pro-duction processes. Exploitation of the employees and environmental pollution are involved in their practices. This essay aims to expose labor conditions that this industrial sector offers in the Asian continent, mainly in China and India. It concludes that workers’ abuse is intrinsically present in the productive stage of the fashion supply chain.
Teoría económica de la moda: contribuciones y limitaciones (una revisión de literatura)
(Universidad EAFIT, 2017) Cortés Zapata, Andrea; Ramírez Gómez, Mauricio Andrés

Examinando por Materia "Industria de la moda"

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