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Publicación Diseño de un modelo de negocio de consultoría en servicios especializados para la medición de impactos ambientales y la formulación de prácticas sostenibles en la industria del entretenimiento en Colombia, para identificar la estrategia competitiva, bajo la metodología Estramipyme(Universidad EAFIT, 2026) Zuluaga Orozco, Julieth Maryori; Giraldo Hernández, Gina María; Klinkert Velásquez, ÉrikaThis research aims to design a business model for a consulting firm specialized in measuring environmental impacts and developing sustainable practices for the entertainment industry in Colombia by using the Estramipyme methodology. Through a mixed-methods approach, an environmental and competitive diagnosis was conducted using PESTEL analysis, Porter’s Five Forces model, and a competitive benchmarking. Findings reveal a growing industry with an increasing demand for live events, but significant gaps in the systematic application of sustainability practices. The proposed business model integrates sustainability as a strategic value driver for BTL companies and event organizers, offering customized consulting services for impact measurement, implementation, and certification. The study concludes that the proposed model offers a sustainable competitive advantage through technical expertise, methodological innovation, and strategic partnerships, and represents a key opportunity to enhance competitiveness and sustainability within Colombia’s entertainment industry.