Examinando por Materia "Hiperconectividad"

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    Publicación
    La desconexión laboral y el bienestar subjetivo en el municipio de la Unión (Antioquia) desde la perspectiva de las personas
    (Universidad EAFIT, 2025) Posada Villa, Katherinn; Sanín Posada, John Alejandro
    A study was conducted exploring the relationship between work disconnection and the subjective well-being of teleworkers in the municipality of La Unión. It first investigated the factors that facilitate or hinder this disconnection, then the effects on subjective well-being, and finally, by reviewing the strategies people use to disconnect. All from the perspective of individuals. Qualitative research was conducted, with the participation of seven people (six teleworkers and one expert), using interviews as a data collection technique. The results showed elements such as autonomy and a positive view of the company that facilitate disconnection; among the consequences were the harmonization of personal and family time, and freedom in activities. Strategies for disconnection and subjective well-being included time management, overcoming preconceptions, and strengthening organizational culture. In conclusion, the study allowed us to explore the relationship between work disconnection and subjective well-being from the perspective of individuals and how they manage this disconnection in a small town like La Unión (Antioquia), where its residents are venturing into teleworking.
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    Publicación
    Plan de mercadeo digital para una empresa de investigación de mercado en Colombia
    (Universidad EAFIT, 2020) Álvarez Uribe, Héctor Andrés; Uribe Ochoa, Beatriz Amparo; Lalinde Arango, Verónica
    The digital world, and with it the hyperconnectivity of today's consumer, makes it necessary for market research companies to adopt a digital marketing plan that allows them to maintain a good online positioning to increase the possibility of having an effective sale of their product or service. Therefore, this work begins with a bibliographic review of digital audiences and the main consumer trends that will allow the development of the SOSTAC methodology where the current situation of the main companies in the industry in Colombia is investigated in addition of two global benchmarks. A diagnosis is made against the plans and strategies they have in digital marketing, the target audience for the service is defined and finally the most appropriate channels and the optimal method of controlling the digital marketing plan is identified.