Examinando por Materia "Hábitos de compra"

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    Exploración del rol de las emociones y el estado de ánimo en el proceso de decisión de compra del calzado.
    (Universidad Eafit, 2019) Arias Mejía, Andrea; Rojas de Francisco, Laura Isabel; Botero Cardona, Andrés
    According to Gross, Sheppes, & Urry (2011), a person’s mood or state of mind are the feelings that people carries, those feelings remain over time, and are manifested through internal stimuli, and as a result produce an emotion that can affect a person’s purchase behavior. The internal stimuli are related to thoughts, imagery, pleasure, entertainment, with sensations derived from physiological activity, or to a person’s thoughts and values (Sinha, Kinderman, & Moody, 2010) and manifest themselves through a triad of reaction, made up by physiological excitations (stimuli), body language, and subjective emotions related to a person’s mood or state of mind (Scherer, 2000). This exploratory investigation seeks to understand the connection between emotions and mood and the decision-making progress, regarding footwear purchases by women. To achieve it, this study relies on qualitative and quantitative methods applied to a test group composed by women from Medellín, Colombia, in order to establish the correlation between moods and emotions and their influence over the decisions in the process of purchasing footwear. The evidence shows the influence of emotions, moods, and personality and their effects in people’s experience have when purchasing footwear. This study can be used by professionals in the footwear marketing sector, interested in studying the decision-making process and creating long lasting links and connections with consumers.
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    Reenfocando la atención : promoviendo hábitos de alimentación saludable desde las loncheras intervención comportamental a familias con niños matriculados en el grado transición de una institución educativa privada en Envigado
    (Universidad EAFIT, 2025) Génez Martínez, Fernando Andrés; González Eslava, Eliana; Montoya Jaramillo, Salomé
    This behavioral intervention, aimed at families with children in the Transition grade at a private educational institution in Envigado, sought to promote better choices when purchasing and packing lunchbox snacks. Using the EAST model, three types of nudges (affective, cognitive, and behavioral) were applied through targeted messages to families, along with gamification for children to encourage the consumption of healthy foods and reduce the use of ultra-processed products. The intervention was implemented over three weeks and evaluated through systematic observations, a pretest-posttest survey on purchasing habits, and the PANAS affectivity scale. The results showed significant improvements in families' perception of health benefits (p < 0.001) and ease of preparation (p = 0.008). Additionally, an increase in the nutritional quality of lunchboxes was observed, with positive effects across all measurements. However, a decrease in caregivers' positive affect (p < 0.001) was recorded, suggesting the need to address emotional factors in future interventions. The findings suggest that nudges can improve eating habits and the nutritional quality of school lunchboxes, although psychological and contextual aspects should be considered in the design to achieve sustainable long-term changes.