Examinando por Materia "Estrategia digital"
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Publicación Análisis del impacto de la cuarta revolución industrial en el sector bancario colombiano(Universidad EAFIT, 2019) González Cano, Lina Camila; Uribe de Correa, Beatriz Amparo; Osorio Lema, Edwin AlexisThe technological advances generated by the Fourth Industrial Revolution (Schwab, 2016) incorporate new competitors in the world banking sector. Fintech, neobanks and big technology companies are offering fully digital financial solutions that response to need of consume of a society hyperconnected to internet, that, in addition, they may offer competitive rates in comparation with a traditional bank because they are born with an enterally automated and robotized operation. To survive the new competitors, banks are obliged to think of a digital transformation strategy that helps in the adoption of technology for the improvement of their processes and the generation of a new offer of value that is attractive to consumers of the new generations. The present work intends to analyze the impact that the Fourth Industrial Revolution in the Colombian financial sector for to propose adaptations to the digital strategy and the administration of human talent.Publicación Estrategias de comunicación política digital en los concejos municipales : una propuesta para el ejercicio de los cargos corporativos en Colombia(Universidad EAFIT, 2025) Salazar Arango, Frally Marcela; Restrepo Echavarría, Néstor JuliánPublicación Plan de mercadeo iAgency(Universidad EAFIT, 2023) Santiago Pereira, Ángela Carolina; Henríquez Díaz, Ángela MaríaIn the revolutionary world of marketing, everyday companies deal with different challenges that require the skills of leaders and teams capable of carrying out actions that mobilize the evolution of the companies, in order to last in time and be competitive in the market in which they are located. This objective requires the rigor of a marketing plan such as the one presented below, in which concepts are developed, an analysis is established and a work structure is built with tools for the formulation, planning, control and evolution of the main objectives, which will represent for the company iAgency the establishment and growth of the business.Publicación Plan de mercadeo LIT(Universidad EAFIT, 2025) Perea Valois, Liceth Karina; Osorio Correa, Daniel; Valencia Herrera, Elizabeth CristinaÍtem Proceso de ASC - GESTION Y ADOPCION DE EQUIPOS DIGITALES EN ORGANIZACIONES DEL AREA METROPOLITANA DE MEDELLIN(Universidad EAFIT, 2022) Higuita Olaya, Daniel; Salazar Martínez, Carlos Andrés; Universidad EAFITThis project seeks to propose a framework to facilitate the adoption and active participation of digital marketing teams in companies. This framework will be obtained from the processing and analysis of information collected among businesses in the region that have had this type of experience. Data collection will be carried out through the use of collection instruments that are adapted to both qualitative and quantitative analysis methodologies and will be carried out with the main focus of concern being to understand the challenges and threats, opportunities and strengths related to the management of this type of equipment. The purpose is to answer questions such as: What type of methodologies were used to adopt a digital business model? What has been the main role that the digital team has played in the organization? What has been the main impact that digital marketing has had on the value chain? What type of technologies have been used? How has the interaction with customers changed and what effects did it have in terms of production and logistics? The project will include phases such as the construction of a reference framework and categories of analysis assigned to the study of the available bibliography, the collection of information in the companies, the comparative study of the cases and the analysis of the results.