Examinando por Materia "Estrategia de mercadeo"
Mostrando 1 - 5 de 5
Resultados por página
Opciones de ordenación
Ítem Análisis de la presencia de estrategias de promoción y comunicación para dispositivos médicos en los servicios de cardiología en Instituciones de Alta Complejidad de Medellín(Universidad EAFIT, 2018) Jiménez Valencia, Claudia Patricia; Muñoz Molina, Yaromir; Londoño Vélez, NataliaThe research performed is explorative with the purpose of knowledge the marketing strategies, specifically in advertising and communications, used in the cardiology health services to offer medical devices in relation with their scope: health services companies, pre-paid insurances and private practice -- The study was done with people or procurement and advertising responsible areas in the most important high complexity health institutions in the city based on the relevant dimensions on marketing strategies as their application, knowledge and limitations -- To achieve the objective a theorical review of papers, undergraduate thesis, scientific data bases was performed looking for clear definitions for health marketing, dynamics and current status of health clusters, applications and focus of marketing strategies used in the advertising and communications for medical devices, active actors in the processes as the perceptions over the integration of those health strategies aligned with the current needs, the benefits of applications, current barriers or restrictions in their use and unexplored marketing options -- The marketing strategies for advertising and communications for the offering of medical devices in the cardiology healthcare services are presented looking for closely review of difficulties and opportunities, which can be faced in this process achieving a good knowledge of status, and maintain the existents relationships -- Consequently, according to the results in general, it is evident that the presence of marketing in health services determines their growth and effectiveness according to the level of tools and strategies used in the promotion and communication of medical devices -- The IPS is an intermediary in the process, the strategy is focused on the relationship a situation that consider should be more supported by the technology industry to be able to offer, sell, promote and communicate in the new health market conditions -- Another relevant aspect is the existence of limited concepts and lack of measurement of the strategies in the specific topic, which limits its effectiveness and importance -- However, for IPS, marketing support is increasingly important because the acquisition of medical technology proposes social and economic dynamics for health systemsPublicación Definir una estrategia de mercadeo para la expansión de la marca de lencería masculina Sexy69 en la ciudad de Barranquilla(Universidad EAFIT, 2025) Ocampo García, Edgar Ferney; Uribe de Correa, Beatriz Amparo; Londoño Vélez, NataliaThe purpose of this document is to define a marketing strategy for the expansion of the Sexy69 brand to the city of Barranquilla, some surveys were conducted in homosocialization venues and erotic stores in the city, along with contextual information analysis. The survey results, along with the absence of men's lingerie physical stores or businesses offering such products, the low inventory, and the limited variety of references in erotic shops, confirm the hypothesis of unmet demand in the city. Although a low percentage of men willing to wear lingerie was identified, most of the target audience remains conservative, preferring garments with few variations from traditional styles; therefore, establishing a Sexy69-branded physical store in Barranquilla would be very risky. A commercial partnership with an already established store that demonstrates interest in selling Sexy69 garments through a consignment inventory model would be the most effective expansion mechanism. Detailed monitoring of sales from this partnership will provide valuable data on brand acceptance, the most demanded references, and preferred characteristics for subsequent phases of expansion. Given the conservative nature of the target audience, the potential expansion of the Sexy69 brand should start with a portfolio focused on discreet designs, colors, and textures, complemented by special launches featuring bolder garments on key dates, such as Barranquilla’s Carnival, San Valentin´s Day, etc. The selection of strategies based on the 4Ps tool will be essential to mitigate the risks of expanding Sexy69 into the city of Barranquilla.Ítem Formulación plan de mercadeo Truchas Belmira S.A.S.(Universidad EAFIT, 2021) Montagut Torrado, Andrés Felipe; Ochoa Muñoz, David Andrés; Giraldo Hernández, Gina María; Cadavid Gómez, Hernán DaríoÍtem Generalización del modelo de compensación binomial de una red de mercadeo multinivel(Universidad EAFIT, 2018) Castro Mejía, Andrés Felipe; Ossa Urrego, Jorge Alberto; Trespalacios Carrasquilla, AlfredoMultilevel Marketing is a way that companies use to market products or services offered to the public, exploiting the social circle of individuals who enter these marketing networks and make an effective sale, boosting the sales of their products with little investment in advertising -- In this document we analyze the Binary Compensation Model of the Multilevel System (MCB) to implement it in any industry of the real sector and analyze if it can be used in the sales commission of any product or service -- After finding the series that define the Binary Compensation Model, those series were developed mathematically and it was demonstrated that the model converges, making it deliver the maximum commission value per sale that it is desired to distribute, finding that the MCB is financially viable for the commercialization of products or services and that also does not obey a pyramid scheme (Ponzi scheme)Ítem Proceso de planificación: una perspectiva de marketing(Universidad EAFIT, 1993) Hidalgo, Pedro; Universidad de Chile