Examinando por Materia "Enfoque clásico de la estrategia"

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    Ítem
    Proceso de formulación del direccionamiento estratégico de la empresa Officina+39 Colombia según el enfoque clásico de la estrategia
    (Universidad EAFIT, 2019) Cruz Rodríguez, Víctor David; López Gallego, Francisco Darío
    This degree project proposes a strategic management exercises for the company Officina+39 Colombia through three top management models that aim to reveal a detailed diagnosis of the company. The opinion drawn by the analysis of the external environment, the strategic capacity and the expectations and influences of the stakeholders of the organization allows knowing the real situation of the company for the adequate decision making. With this roadmap, the strategic direction of the company is formulated, looking for its positioning at the forefront of chemical product marketers, within the Colombian textile industry, in the next five years.