Examinando por Materia "ESTRATEGIA CORPORATIVA"
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Ítem Diseño de una estrategia competitiva para Valla & Venga S.A.S, PYME generadora de tráfico y prestadora de servicios BTL(Universidad EAFIT, 2019) Hernández Posada, Mauricio Eduardo; Montoya Montoya, José Pablo; Rivas Montoya, Luz María;The following document presents a review of the business model for “Valla & Venga S.A.S.”, proposing a new business strategy to have competitive advantages, using the Canvas model as a tool (Osterwalder & Pigneur, 2010), identifying, as well, the processes of the value chain of the company, defining the relation between them and the clients. Through qualitative research, we delved deeper into the jobs, the gains and the pains of the customers, which made possible the suggestion of a value proposition that relieves the pains and strengthens the gains, increasing the chances of success of the products offered by the company. Furthermore, a diagnosis of the external and internal environments of the company was developed through different methodologies. This allowed finding the organization's principal threats, opportunities, strengths and weaknesses, summarizing the key issues of the business environment and the strategic capacity of ‘Valla & Venga’, to be used as a starting point to evaluate future strategic choices. Finally, a new business model is proposed, providing managers with tools to support decision-making and guarantee the company’s success and permanence in the long term.Publicación El prisma estructural : una configuración para las acciones estratégicas institucionales; el caso argos en el entorno colombiano, 1960-2007(Universidad EAFIT, 2012) Londoño Correa, Diana; Garzón Díaz, CésarThis dissertation is guided by questions about the formal institutions that companies seek to intervene and about the organizational structure from which they undertake these actions. Such questions arise from the intersection of the fields of strategy in management and institutional change in New Institutional Economics (NIE). This work analyzes, in a retrospective approach, the case of Argos, a cement company in the Colombian environment, between 1960 and 2007. The results contribute to the field of Corporate Political Activity (CPA), and they show how companies deal with two kinds of formal rules: those that guarantee property rights and those aimed at business regulation. Also, there are two different stages: definition of the rules and their application. Within this framework of classes and stages, nine corporate strategic actions were identified: to bring to attention, to support, to participate, to solicit, to promote, to modify, to lock, to secure, and to demand. As to the organizational structure from which companies intervene, a spectrum structure was identified. This spectrum structure offers a variety of operational alternatives from which the company selects the most appropriate for the specific corporate strategic action.Ítem Estrategia competitiva para la Ferretería Maderas del Norte(Universidad EAFIT, 2020) Castro Arbizú, Alba Marina; Giraldo Hernández, Gina MaríaÍtem Proceso de formulación del direccionamiento estratégico de la empresa Officina+39 Colombia según el enfoque clásico de la estrategia(Universidad EAFIT, 2019) Cruz Rodríguez, Víctor David; López Gallego, Francisco DaríoThis degree project proposes a strategic management exercises for the company Officina+39 Colombia through three top management models that aim to reveal a detailed diagnosis of the company. The opinion drawn by the analysis of the external environment, the strategic capacity and the expectations and influences of the stakeholders of the organization allows knowing the real situation of the company for the adequate decision making. With this roadmap, the strategic direction of the company is formulated, looking for its positioning at the forefront of chemical product marketers, within the Colombian textile industry, in the next five years.