Examinando por Materia "DEPORTES - ASPECTOS ECONÓMICOS"
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Ítem Determinantes en la toma de la decisión de compra de canales deportivos por suscripción : el canal Winsports+ Colombia(Universidad EAFIT, 2021) Vargas Escobar, Camilo; Osorio Correa, Sebastián; Vasco Correa, Carlos AndrésÍtem Diseño de una estrategia de negocio para el proyecto Club Deportivo Comunidad el Oso(Universidad EAFIT, 2021) Martín Martín, Hernán Ricardo; Rivas Montoya, Luz MaríaUltimate Frisbee is a sport that is growing exponentially locally and globally. Currently there are no documented business models for this sport in base of its characteristics, so it is essential to identify and understand more thoroughly the model used by the clubs that practice this sport. For this work, the Comunidad El Oso will be taken as a case study, which is one of the most representative Clubs in Colombia with a history of 18 years in which they have been 6 times national champion and 2 times Pan American champion. We will carry out the study using various tools such as the business model canvas, the strategic clock, the decision cascade; to analyze the current model and create a new one that is aligned with the strategy.Ítem Esports : un horizonte de beneficios de mercadeo para las marcas en Colombia(Universidad EAFIT, 2021) Caro Vallejo, Juan Manuel Caro; Acevedo Mejía, Erika Cristina; Castaño Aristizábal, Juan FelipeThe Esports are becoming much more of a digital trend with a defined fan profile around the world. These new digital sports are divided into specialized leagues; each one with their teams and players, which are transmitted through streaming platforms, and therefore, creating great opportunities for brands, generating additional profits to those generated by traditional channels, also allowing them to launch new products and additional brand positioning. All this opens the doors for Colombian brands to enter a market that offers great opportunities in terms of advertising, and so approaching a target audience that is increasingly demanding more content. This study, developed in the city of Medellín, considered as the gamer capital of Colombia, is a qualitative exploratory study that proposes to calculate the scope and opportunities that brands have in this new medium. Once this target audience and their consumer needs have been understood and studied, it is proposed to adapt to new strategies within the marketing plan of a brand and, in this way, take advantage of the rise of a new trend that is taking place throughout the world.Publicación Intervención comportamental tipo Nudge a ciclistas de Manizales(Universidad EAFIT, 2022) Mazo Barrientos, Juan Daniel; Mera Duque, Juan Manuel; Orrego Martínez, Jorge Andrés; Cadena Gaitán, Carlos MiguelÍtem Puntajes del videojuego FIFA como modelo matemático para la estimación del rendimiento en el fútbol profesional(Universidad EAFIT, 2021) González Escobar, David; Ramírez Hassan, Andrés