Examinando por Materia "Costo financiero"

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    Impacto que tuvo la pandemia, el paro nacional y los costos financieros de tarjeta de crédito, en la inversión en estrategia de mercadeo de los centros comerciales
    (Universidad EAFIT, 2024) Fernández Beltrán, Lizeth Natalia; Tenorio Delgado, Carolina; López Álvarez, Juan Fernando
    The Colombian Association of Shopping Centers (Acecolombia) study for 2023 revealed that shopping centers are influenced by external factors that impact administrative and financial management. During 2020-2022, the guild faced a stagnation in their growth due to the pandemic, the national strike of 2021 and the high financial costs of credit cards. Despite its goal of attracting customers, the pandemic and the shutdown reduced the flow of people and mall revenues. This has forced the trade to adapt quickly with new sales and marketing strategies, which has impacted budget restructuring and possibly increased management fees. The study seeks to analyze these external factors and provide guidelines to mitigate financial risk in contingent situations.