Examinando por Materia "Comportamiento"
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Ítem Una aproximación en la evaluación de los outcomes y los cambios comportamentales en niños y jóvenes vinculados al programa Red de Liderazgo Juvenil ¨RLJ¨, en Barranquilla y Soledad Atlántico(Universidad EAFIT, 2021) Bernal Garnica, Leidy Andrea; Romero Fernández, Nataly del Carmen; Vargas Sáenz, Mario EnriqueLeadership as a social skill of young people and children who are part of the Youth Leadership Network in the city of Barranquilla and Soledad Atlántico, an initiative led by the ANDES Universities and EAFIT as managers and a collegiate leadership between the ANDES, EAFIT and the company Viva1A, who play an important role in the generation of development in the territories and in the behavioral changes of the new generations. This research proposal seeks to contribute to the strengthening of projects with social impact on children and young people, with the identification of behavioral changes and social development under leadership principles, for the transformation of the perception of realities and the empowerment of young people in the different RLJ program projects. In this sense, the work will outline the changes generated from leadership training, where training, orientation and skills development generate attitudes and skills that positively impact the lives of children and young people, as well as the changes groups within the institutions to form citizens who transform and promote the progress of their communities and the country, and that contribute directly to the improvement of their quality of life, that of their families and that of their group of peers.Ítem Criptomonedas ¿una buena inversión?(Universidad EAFIT, 2021) Gómez Salazar, Juliana; Gaitán Riaño, Sandra ConstanzaÍtem Desarrollo de un esquema de gamificación usando componentes de behavioral finance para la empresa Monihub SAS(Universidad EAFIT, 2021) Unigarro Fajardo, Diana Genith; Peña Higuavita, Germán AdolfoÍtem Efectos del aprendizaje asociativo entre un olor y una emoción evocada en jóvenes de Medellín(Universidad EAFIT, 2023) Cano Aguilar, Isabela; Guedella Hernández, Guadalupe; Echeverri Álvarez, JonathanThe present study is an academic exercise that aims to adapt previous scientific research relating the effects of associative learning between an odor and an emotion (Herz, Schankler and Beland, 2004). A total of 9 participants are divided into three groups according to the conditions of the presence or absence of a particular odor, Group 1 is exposed to the same odor at two times, Group 2 is exposed to a different odor at each time, and Group 3 is not exposed to any particular odor (control). The STAI instrument is used to measure anxiety-state levels in a pretest-posttest model and performance is assessed with a linguistic task. The findings are similar to those of the study by Herz et al. (2004), where Group 1 presents an increase in anxiety at Moment 2 compared to Moment 1 and the time spent together with the correct answers is lower compared to the other groups; however, the behavior of Group 2 is similar to Group 1, so it is pertinent to carry out a similar study in the future with a larger sample to obtain representative results and more information on this phenomenon.Ítem Estudiar el comportamiento para transformar la sociedad(Universidad EAFIT, 2020-08-06) Eslava Gómez, Adolfo; Universidad EAFITÍtem Evolución del comportamiento de compra y consumo del shopper figital en plataformas digitales en Colombia(Universidad EAFIT, 2023) Agudelo Herrera, Alejandra; Hurtado Yepes, Luis Miguel; Sepúlveda Cardona, Edwin AndrésThe global health problem experienced in 2020 brought variations in the behavior and habits of Colombian consumers, leading society in general to have more contact with the digital environment in different aspects of their lives; leading a change in the social and economic dynamics, which in turn boosted electronic commerce in general because it became strategic to boost the country's economy. The brands had to adapt to a new environment and saw the need to harmonize the experience of the physical channel with the digital channel to improve the value proposition and vice versa. For the development of the theme, concentrated our analysis and study in Colombia, in the period of time that covers from December 2019 to mid-2023; used an exploratory-descriptive investigative process; interviewed managers and Directors of fashion Companies in Colombia, multiple choice polls to costumers, in order to find the key aspects that the companies under study must adopt to improve the experience for their users and their proposal of value on digital platforms, understanding the importance of the new “Phygital” consumer.Ítem Intervención comportamental para impulsar la participación en formaciones virtuales para adultos(Universidad EAFIT, 2023) Hernández Arbeláez, Carolina; Pineda Varela, Laura Andrea; Correa Flórez, Sindy Lorena; Vélez Zapata, SaraÍtem La comunicación pública como apoyo a la solución a los problemas de ciudad : caso reducción de muertes por incidentes viales en Medellín(Universidad EAFIT, 2024) Fernández Sánchez, Andrés; Restrepo Echavarría, Néstor JuliánThe present research analyzes the communication campaign implemented by the Secretariat of Mobility to inform citizens about the speed limit change on 64C Avenue, known as Autopista Norte, in Medellín from 80 km/h to 50 km/h. It shows how, by using different tactics and keeping in mind public and government communication, the situation transitioned from a media crisis due to a lack of strategy to the successful adoption of the measure by various audiences. This support was crucial for achieving the goals set by the governmental measure.Ítem La proxémica: un acercamiento semiótico al estudio del comportamiento humano(Universidad EAFIT, 1994) Gómez Gómez, Héctor; Universidad EAFITÍtem Resultados de una intervención cuasi-experimental para mejorar el autocuidado de los técnicos de mantenimiento de equipos de transporte vertical en Medellín, Colombia(Universidad EAFIT, 2024) Guzmán Rodríguez, Nathalia Andrea; Peralta Díaz, Ingrid Johanna; Ruiz Lopera, Santiago; Lemos Hoyos, MariantoniaÍtem La revolución que nos toca en la intimidad(Universidad EAFIT, 2019-11-13) Agudelo Gómez, Diego; Universidad EAFIT