Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Comercio electrónico"

Examinando por Materia "Comercio electrónico"

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Análisis de la implementación del comercio electrónico en Mipymes verdes comercializadoras de alimentos, bebidas y productos de aseo en el Valle de Aburrá
(Universidad EAFIT, 2021) Gaviria Velásquez, Yesenia; Monsalve Restrepo, María Isabel; Arias Salazar, Alejandro; Uribe de Correa, Beatriz Amparo
The MSMEs in Colombia represent 35% of GDP, 80% of employment and 90% of the productive sector. As a result of the digital revolution, e-commerce represents a key resource for Colombian MSMEs, which provides advantages such as the expansion of the offer, interactivity and the immediacy of the purchase and the crossing of borders. Likewise, the adoption of sustainable consumption and production patterns is more and more important in the world. However, to turn e-commerce into a truly profitable sales channel, digital capabilities are required that will permeate and define all phases of e-commerce: planning, implementation, and demand generation. Therefore, the objective of this work was to analyze the implementation of e-commerce in MSMEs marketers of sustainable food, beverages, and cleaning products in the Valle de Aburrá. Semi-structured interviews were conducted with five companies that commercialize sustainable products, which were selected by non-probability sampling for convenience from four databases. It was found that most companies plan their digital strategies by a specialized work team that also analyzes the data of their digital channels and clients and carries out recruitment and loyalty campaigns. All companies have a website and social networks, but not all of them allow to purchase online. However, those companies that also have a physical channel, their digital channels do not represent the main sales channel.
Análisis de lecciones aprendidas en la gestión de proyectos estratégicos de Melonn : hacia la mejora continua en un entorno de e-commerce dinámico
(Universidad EAFIT, 2025) Giraldo Correa, Esteban; Solano Santos, William Armando; Guerrero Latorre, Jorge Harley
Comprensión de la relación del consumidor entre los 30 y 40 años con las estrategias de comercio electrónico de alimentos sostenibles en la ciudad de Medellín
(Universidad EAFIT, 2021) Gómez Jaramillo, Stephanie; Ospina Lopera, Mónica Liliana; Giraldo Hernández, Gina María
This investigation study aims to understand the relationship of consumers between the ages of 30 and 40 years in the city of Medellín with sustainable food e-commerce strategies. Current trends in eating habits and environmental practices open opportunities to propose solutions that allow promoting these good health practices and environmental sustainability. There are not many figures regarding this trend, but there is relevant information on vegetarianism and the sale of healthy foods, such as those pointed out by Laura Vita Mesa (2020) in a newspaper article and which are cited below: The Euromonitor firm reported that the global consumption of vegan and vegetarian products in 2016 was US $ 51,000 million, while the sale of healthy foods in 2017 amounted to US $ 1 billion. Acumen Research estimated that, by 2026, the size of this market globally will be approximately US $ 24 trillion. (p. 1) The investigation will make it possible to understand how the consumer of an age range between 30 and 40 years in the city of Medellín is related to the electronic commerce platforms of sustainable food, that is, food from ecological and responsible, natural and artisanal production, focused on caring for self-being, life and the environment. By 2020 there were 406,272 people in this age range, a figure that represents 15.8% of the city's population (Mayor's Office of Medellín, 2020). Through this investigation, the preferences of the target audience in terms of food´s ecommerce, the current situation of the sustainable food market, advantages and disadvantages of the proposal, among other relevant aspects, will be determined.
Diseño de un modelo de negocio metamediario para el sector ferretero y sus actores asociados en Bogotá
(Universidad EAFIT, 2024) Triana Clavijo, Wilmar Eduardo; Amador Poveda, María Ximena; Acevedo Mejía, Erika Cristina; Jiménez Bustamante. Sebastián
Disposición de compra de productos de aseo para bebés por medio de plataformas online
(Universidad EAFIT, 2021) Méndez Jaramillo, Laura; Coulson Osorio, Ricardo; Muñoz Molina, Yaromir de Jesus
The objective of this study was to identify the different variables that generate a positive attitude towards the online purchase of hygiene products for babies. The done research is qualitative and was focused on knowing the attitudes, feelings, and motivations of the interviewees, for which, interviews were conducted with 11 parents of babies under 2 years of age. Among the findings, It was found that the willingness to buy the category by this means is related to different variables such as the ease of use of the platform, which supposes a saving of time that can be used on other activities, the possibility of not going to physical stores avoiding so risks related with contagious in the frame of the current pandemic (Covid 19), the trust generated in the platform because of its recognizing, managing of several brands, secure payment, and clear customer service, among others. Moreover, it’s found that having a place for advice or recommendations inside the platform can positively influence a favorable attitude towards it.
Emisión del pagaré en Colombia, a través de la tecnología Blockchain, sin perder su identidad de título valor
(Universidad EAFIT, 2020) Cardona Mercado, Alejandra; Vallejo Giraldo, Juan Esteban
Estandarización de datos y priorización de algoritmos para un sistema de recomendación
(Universidad EAFIT, 2019) González Arroyave, Dider León; Múnera Montoya, Edwin Nelson
Estudio de la omnicanalidad en el comercio minorista colombiano en el marco del comercio electrónico
(Universidad EAFIT, 2020) Pardo Díaz, Luisa Pardo; Uribe de Correa, Beatriz Amparo; Monroy Osorio, Juan Carlos
In most Colombian businesses, the administration of sales channels is presented in various ways, from the organizational structure to the management of indicators that can ever face one channel to another. In this study, the omnichannel in the Colombian retail of electronic commerce will be analyzed so that it is possible to identify companies in Colombia applying the concept and strategies around it. Bearing in mind the following: retail in general have different ways of interacting with users, clients and consumers; as well as identification from e-commerce will provide a digital approach integrated customer management and tracking of 5 tenets of omnichannel approach. Later, several authors are studied, who dividing the point of view between service and business, as they affect all aspects of an organization. After the appears of the effect of the use of one or several sales channels simultaneously or even better in a channel without borders where users or clients go from call center to physical point of sale to the internet, etc. Within the same purchasing process, for a synergy between channels, which allows companies to propose an optimal supply strategy. A responding how will this transition and that role will digital transformation the question of the future of trade will be resolved.
Estudio de prefactibilidad para empresa de mensajería de última milla logística para las entregas de productos de compañías que ofrecen ventas online
(Universidad EAFIT, 2024) Arboleda Hoyos, Juan Diego; Serrano Rivero, Sergio Andrés; Giraldo Hernández, Gina María
The boom of online commerce, intensified by the COVID-19 pandemic in 2020, has triggered a revolution in the supply chain, creating an urgent need for efficient logistical solutions. This master's thesis proposes a last-mile delivery company aimed at meeting the growing demands and needs of organizations deeply involved in online sales.
Experiencia de compra ideal para las personas de los niveles socio económicos bajo, medio-bajo y medio de Bogotá con la plataforma COMPRATODO
(Universidad EAFIT, 2019) Escobar Rúa, Ricardo; Anderson Guerrero, Einar de Jesús; Monroy Osorio, Juan Carlos; Mejía Gil, María Claudia
Experiencia de las empresas del sector textil confección de Antioquia en el proceso de apertura del canal de comercio electrónico, específicamente en la plataforma Amazon de Estados Unidos
(Universidad EAFIT, 2019) Echeverri López, Mauricio; Posada Castaño, Daniela; Salazar Ocampo, Camilo; Mejía Gil, María Claudia
This research arises from the interest to motivate and guide companies in the clothing sector of Antioquia, to sell their products in the Marketplace Amazon in the United States. According to the limited information found in the platform, research is necessary to list the processes and requirements that must be considered for the effective entrance in this ecommerce channel. This research describes the user experience of ecommerce and sales experts that belong to companies in the clothing confection sector of Antioquia. Which today they sell in platforms of ecommerce like Amazon in the United States and others that were in the process, but they could not obtain it. This has been done from in-depth interviews that involved eight interviews, five with sales experts and three with ecommerce experts, which allowed knowing the most important touch points, emotions, thoughts, and the experience they had in Amazon, to build the ideal experience. It is summarized in a guide or steps through a blueprint that throws the most important stages of the sale process in Marketplaces like Amazon in the United States. Additionally, shows the aspects that the company must consider in terms of capacity and infrastructure.
Importancia del uso del e-commerce para el desempeño de los micronegocios en las principales ciudades de Colombia
(Universidad EAFIT, 2023) Gómez De Las Salas, Andrea Carolina; Cao, Qiuyi; Acosta Mejía, Camilo Andrés
This paper analyzes the relationship between the use of E-Commerce by Colombian microbusinesses and their performance , especially in the main cities of the country. We use Data from DANE's Emicron for 2019 and 2021, which is a nationally representative survey about microbusinesses among 24 main cities in the country. This survey covers 86,969 microbusinesses for the year 2019 and 77,156 for 2021, which is equivalent to 11,654,842 observations when using the sample expansion factors. The results of the estimated regressions confirm the positive correlation between the use of E-Commerce and the sales and profits of microbusinesses in Colombia. Among all the companies in our study, the use of E-Commerce is associated with higher sales and profits of the previous year on average of 19.5%.
Influencia del COVID-19 en la regulación del comercio electrónico : una mirada desde la globalización
(Universidad EAFIT, 2024) Montoya Sierra, Carolina; Vallejo Piedrahíta, Catalina
La experiencia de la compra en línea (online) en la industria de la moda en Colombia
(Universidad EAFIT, 2019) Merino Estrada, Juliana; Vanegas Correa, Clara Elena; Ceballos Ochoa, Lina María; Mejía Gil, María Claudia
This research project arises from the need to investigate the behavior of people who shop using online platforms and, specifically, those who acquire products from the fashion industry. For this, the main research sample was taken from women from the city of Medellín and the Aburrá valley with a socioeconomic level between four and six and ages between 25 and 45 years old. This sample was chosen considering their purchasing capability, which allows them access to different technological tools that provide higher levels of information about the products. It is presumed that this possibility is one of the reasons why these women change their traditional shopping habits for online alternatives. Through an exploratory study, we deepened the definition of the shopping experience as a general concept. In addition, the behavior of the digital consumer was also defined, taking the phenomena of internet and technology as the main triggers of this change, which transforms the shopping experience into something more than a commercial transaction and allows interaction with other buyers, with information, with the suppliers and directly with the brand. Next, the relationship of people that use that form of commerce was explored and described by identifying the emotions and thoughts involved in an online shopping process. Thus the desire to evaluate the influence in the fashion industry and in some of the companies that offer these shopping alternatives.
Leads de la oportunidad a la venta : propuesta metodológica para potenciar la compra de vehículos en Bogotá a partir de prospectos digitales
(Universidad EAFIT, 2020) Vega Parra, Leonardo; Román López, Nathalia; Monroy Osorio, Juan Carlos
Vehicle purchasing process is migrating to an accelerated way towards the digital worlds, due to consumers are informing themselves before making a purchase or attending a point of sale. In Bogota, sales presential demand and call is decreasing, and every day is strengthened the request of information or vehicle quotation through digital channels, that the automotive industry release to the customers: search engines, social media, peer to peer chats, forms, web sites, landing pages. The issue takes place when volume prospects are reached, delivered as leads but not transformed into effective sales. The objective in this research is to design a methodology through a customer experience map, to increase commercial management of prospects vehicles with digital origin to the automotive industry in Bogota; man and women above 18 years old were used as study subjects, located in the city of Bogotá and near towns, that possess a vehicle or desires or have been participants in a correspondent purchase process. Deep structured interview was the qualitative methodology chosen to recollect and analyze data. It is expected to apply the proposed methodology in a vehicle dealer of the Chevrolet brand in the city of Bogota.
Motivadores e inhibidores de compra de productos agrícolas en canales digitales en Bogotá, Colombia
(Universidad EAFIT, 2022) Romero Sanabria, Jaime Alberto; Alba Cornejo, Diana Carolina; Muñoz Molina, Yaromir de Jesús; Lalinde Arango, Verónica
This document shows the motivators and inhibitors that drive or inhibit Bogotanians to materialize a purchase through online channels of agricultural products, specifically fruits and vegetables. Taking into account that; for this category, there is limited information for decision makers shopping through online channels. Quantitative exploration is considered timely through surveys applied to 427 Bogotanians belonging to economic strata 2 to 6. Based on the need to promote new strategies; such as mass digital channels, diversify them, and open new media in the marketing of agricultural foods. Food purchases supported by new technologies; allow exploring the opportunities of electronic commerce focused on agriculture, to massify the marketing of their products through digital channels, in a more effective way. Among the main results the confirmation evidenced by the quantitative exploration stands out. On the theories exposed by various authors; who mention sensory factors as inhibitors of online shopping, particularly there is an important need to smell or touch food as well as be able to tell with more precise information the maturation time of an item or size according to what is desired at the moment. On the other hand; speaking of motivators, knowing the good experience of other buyers and comfort constitute important motivators for the purchase of fruits and vegetables online, with which there is an important input when generating suggestions for alternative media marketing of fresh food.
Percepción de los tenderos sobre el uso del canal de comercio electrónico para hacer los pedidos para su tienda en Medellín
(Universidad EAFIT, 2021) Álvarez Sierra, Andrea; Restrepo Díaz, David; Arango, Rafael
In order to characterize the perception of shopkeepers in Medellin on the use of the e-commerce channel to place orders for their stores, this research work sought to establish a set of knowledge based on the characteristics of stores and shopkeepers that can access to e-commerce, to define the characteristics that stores and shopkeepers need to develop an e-commerce channel that allows them to place orders for their stores, and determine the perceptions of shopkeepers on the e-commerce. For this, concepts related to distribution channels, neighborhood stores, discount stores, the internet, e-commerce, and COVID-19 it was discussed, to identify factors that influence perceptions, such as the use of technology and communication media to request store orders. To achieve this, a qualitative research is proposed through in-depth interviews to the shopkeepers and observation in the stores, composed by a protocol that focuses on topics such as, typology of the stores, technological tools, communication of the store and evaluation of shopkeeper’s e-commerce knowledge. In the results was identified in the shopkeepers not only a growing level of learning and experience in the use of e-commerce, but also that most of the shopkeepers have the technology and communication tools, either a computer or cell phone, with internet connection or data plan. These are fundamental points to be able to implement e-commerce as a distribution channel to serve shopkeepers.
Plan de mercadeo Chocolates de la Costa S.A.S.
(Universidad EAFIT, 2021) Monsalvo Carrillo, Fabio Andrés; Carmona Garcés, Isabel Cristina
Plan de mercadeo para la empresa comercializadora de libros Happy Books
(Universidad EAFIT, 2022) Vargas Vargas, Edilberto; Roldán Yepes, Raquel
The commercialization of printed books in electronic commerce channels has presented significant growth in recent years as a result of two main factors. First, a greater literary offer that responds to the need that people have to further develop their cultural level. Second, the entertainment and education that printed books generated for families in times of COVID-19 confinement. Part of the growth in sales channels is due to the editorial, commercial and logistics development that participating companies in this sector have had. For this reason, it is of great importance that small and mid-size enterprises (SMEs) dedicated to this business in Colombia develop marketing plans that allow them to define the objectives set prior to an analysis of the market and to establish tactics and strategies aimed to generate traffic, increasing sales and retaining customers in their websites. To solve these actions, this document proposes to carry out a marketing plan for the company Happy Books in order to position its brand in the electronic book market commerce platforms in Colombia under a structured work model by EAFIT University. This model starts with a situational analysis and ends in the definition of objectives, strategies and tactics that lead to the definition of actions and means of control through management indicators. As a result, this document will deliver to the company a structured plan that allows it to follow defined strategies and thus be able to achieve the improvement of its sales and the positioning of its brand.
Plan de mercadeo para la joyería Cornavin
(Universidad EAFIT, 2024) Gómez Bedoya, Isabela; Londoño Zapata, Sara; Valencia Herrera, Elizabeth Cristina
A marketing plan is carried out designed for Cornavin Jewelry, an SME that is dedicated to the manufacture and sale of 18 karat gold jewelry. This plan focuses on creating customer loyalty strategies through relationship marketing and electronic commerce. The importance of this plan lies in its ability to address the challenges faced by jewelry SMEs in a competitive, constantly changing market. Using relationship marketing and e-commerce, as strategic tools, can help this company establish and maintain strong relationships with its customers, which, in turn, can contribute to its long-term growth and success. This plan seeks to provide the jewelry store with the information, strategies and tools necessary to face the challenges of the Colombian market and stand out in an increasingly competitive business environment.

Examinando por Materia "Comercio electrónico"

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