Repositorio Institucional Universidad EAFIT :: Examinando por Materia "Club house"

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Estudio de factibilidad para la creación de un club house para el adulto mayor
(Universidad EAFIT, 2021) Gómez Ruiz, Claudia Andrea; Sánchez Sánchez, Emilio Alberto; Arango Aguirre, Juan Manuel
The study and analysis which were carried out in this paper assessed the feasibility to create a Club House for senior people in Bogota city or a nearby town. This paper consists of a marketing study to determine the offer and the demand. The methodology used was based on primary and secondary sources such as statistics investigation on the population in Bogotá, market analysis, a survey of a population group in Bogota and an interview of a three-person group. A technical study was also made to determine the business operation, the services portfolio, the fees, the size and the location of the enterprise. A legal study was developed to determine the local regulation framework. Lastly, a financial assessment was developed on based on a cash flow projection up to ten years and the calculation of VPN and TIR financial indicators; to determine the sustainability and the profitability in long term of the initial investment. As a conclusion of the feasibility study, the business proposal of a Club House for Senior people is viable, will provide well-being to its clients and will meet the investors’ expectations.