Examinando por Materia "Centros comerciales"

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    Impacto que tuvo la pandemia, el paro nacional y los costos financieros de tarjeta de crédito, en la inversión en estrategia de mercadeo de los centros comerciales
    (Universidad EAFIT, 2024) Fernández Beltrán, Lizeth Natalia; Tenorio Delgado, Carolina; López Álvarez, Juan Fernando
    The Colombian Association of Shopping Centers (Acecolombia) study for 2023 revealed that shopping centers are influenced by external factors that impact administrative and financial management. During 2020-2022, the guild faced a stagnation in their growth due to the pandemic, the national strike of 2021 and the high financial costs of credit cards. Despite its goal of attracting customers, the pandemic and the shutdown reduced the flow of people and mall revenues. This has forced the trade to adapt quickly with new sales and marketing strategies, which has impacted budget restructuring and possibly increased management fees. The study seeks to analyze these external factors and provide guidelines to mitigate financial risk in contingent situations.
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    Ítem
    Plan de negocio para una unidad estratégica de activaciones en parque Arauco, según la adaptación de la metodología propuesta por Femsa y el Tec. de Monterrey
    (Universidad EAFIT, 2023) Valencia Toro, Juliana; Guevara Muñoz, Carlos Alejandro; Rodríguez Eslava, Juan Felipe; Giraldo Hernández, Gina María
    The research work focused on elucidating the underlying motivations for the development of a business plan for an strategic business unit specialized in revenues derived from activation-related activities. Through the application of various analytical and comparative methodologies, the aim was to discern the potential advantages of this initiative. The central purpose was to propose a structure and assess different scenarios for the establishment of an independent unit dedicated to complementary businesses. With this approach, there was an aspiration to enhance the net income derived from advertising and amplify the contribution to the EBITDA of Parque Arauco, Colombia division. This was realized through the formulation of the business plan, which aimed to capitalize on the revenues of Parque Arauco and its six commercial establishments in Colombia, generating additional income aligned with the entity's core business.