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    Estrategia de negocio para incrementar la oferta de materiales aprovechables, tales como polipropileno y polietileno, con los recicladores de oficio en Cartagena
    (Universidad EAFIT, 2023) Crismatt Corena, Carlos José; Álvarez Diazgranados, Alejandra; Uribe de Correa, Beatriz Amparo; Delgado Restrepo, Ricardo de Jesús
    Currently, the country faces enormous challenges both in terms of solid waste management and in the implementation of strategies and public policies regarding the circular economy and the use of materials to increase recycling rates. In recent years, and since 2018, Colombia has proposed to increase its capacity to reuse garbage by implementing Resolution 1407, with which the Government regulates environmental management and establishes the commitment that companies must collect packaging and containers. of paper, cardboard, plastic, glass, and metal that they put on the market. All this is due to the report on the Final Disposal of Waste from the National Planning Department (DNP) presented in 2020, in which it is reported that 12 million tons of solid waste were generated in the country in 2019 and only 16.5% were recycled. During the development of this research, this problem was addressed; for this, different tools were applied that allowed the analysis of the internal variables and the environment of the Esenttia company, a plastic resin company located in the city of Cartagena focused on the production and commercialization of polypropylene and polyethylene; Its business model in which it promotes the sustainable transformation of society was also analyzed. All the above, to formulate a business strategy that increases the supply of usable materials, such as polypropylene and polyethylene, to generate a shared value between the company and trade recyclers in Cartagena.