Examinando por Materia "Canvas model"

Mostrando 1 - 8 de 8
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    Ítem
    Definición del modelo de negocio digital para el proyecto de emprendimiento : Urban Trends
    (Universidad EAFIT, 2019) Restrepo Mejía, Sandra Milena; Uribe de Correa, Beatriz Amparo; Henao Sierra, Diana María; 43626900
    In 2013, an enterprise related to the sale of clothing for modern women, executives, professionals, strata 5 - 6, over 30 years old, was started, which has been developing in parallel to my professional activity. The business has grown, but in an empirical way, and it is necessary to introduce a methodology, a business plan and take advantage of new technological forms to expand the market and commercialization through digital channels. Therefore, this work has been developed with the aim of defining the digital business model of Urban Trends. For this purpose, the digital business model was built through the Canvas model, where all the aspects proposed by it were analyzed and developed. Results: a digital business model with its value proposition for the implementation of a virtual store in November 2018.
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    Estrategia competitiva para una empresa de distribución de productos químicos en Colombia (PQUIM S.A.S.)
    (Universidad EAFIT, 2022) Pinzón Marín, Diego Hernán; Giraldo Hernández, Gina Maria; Uribe de Correa, Beatriz Amparo
    The present work formulates the competitive strategy for the chemical products distribution company PQUIM S.A.S., in order to respond to the competition that has intensified in recent years with the entry of large multinationals in the distribution sector and the consolidation of customers in key segments such as paints and coatings. A strategic analysis is carried out to characterize both the internal and external context in which the company operates, where primary sources are consulted through interviews first with key personnel within the organization and then with external people with extensive knowledge and experience in the chemical product distribution sector. Secondary sources such as databases, specialized journals, state agencies and unions are also consulted. For the internal analysis, the SWOT matrix, Osterwalder's business model Canvas and the analysis of the company's value chain are used. Similarly for the analysis of the external context, Porter's five forces tools and PESTEL analysis are used. Finally, with the analysis of the results obtained, three competitive strategy alternatives are proposed that allow the company to take advantage of its strategic capabilities and offer a differentiated value to each customer segment it currently serves and thus position itself adequately to compete and continue to be profitable in the future.
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    Estructuración y análisis de viabilidad financiera de un modelo de negocio para una fintech de créditos en Colombia
    (Universidad EAFIT, 2021) Astudillo Alvarado, Yasmín Andrea; Valencia Serna, Fanny; Restrepo Tobón, Diego Alexánder
    This paper presents the structuring and analysis of the financial viability of a business model for a credit Fintech in Colombia, using the canvas and some financial models that will help the organization and initiation of this project, include regulatory aspects and maximize the resources. Its purpose is to call for financial inclusion to entrepreneurs, self-employed workers and micro-enterprises in the granting of loans, due to the increasing difficulty of accessing formal banking, which forces them to look for informal lenders who handle high loan interest rates. “Access to financial services makes everyday life easier and helps families and businesses plan for everything from long-term goals to unforeseen emergencies” (World Bank, n.d.). It is thus intended, through the responsible use of financial services, to promote progress that generates growth and equity and helps combat poverty, fundamental requirements to produce dynamism in the economy, since their use leads to greater investment, increases the Colombian household income, generates economic and social development, and guarantees timely credits in an adequate manner for the weak sectors of the economy.
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    Formulación de un modelo de negocio para ofrecer transformación digital a la industria BPO en Colombia
    (Universidad EAFIT, 2020) Acevedo Maldonado, Juan Carlos; Bedoya Velásquez, Beatriz Eugenia; Uribe Ochoa, Beatriz Amparo
    This graduate work considers the formulation of a business model based on the methodological proposal of Osterwalder and Pigneur, for a venture called Appspot, which was conceived to offer digital transformation to the BPO industry in Colombia. The model includes a mixed portfolio of consulting services around digital transformation and technological products that support transformation proposals that emerge from accompanying SMB companies in the BPO sector in Colombia. In the exposition of the problem an analysis of the BPO industry in the country is presented, where the opportunities and the needs fort this sector to become a first level industry in Colombia, oriented to the local and international market, are identified. Then the building blocks of the canvas (Osterwalder and Pigneur´s model) are analyzed. Next, a first formulation of the business model is made, which was validated through structured interviews with a group of people with extensive experience in the sector. Based on the feedback of the issues that the author defined to validate, the initial model was adjusted, and a second version was defined with relevant improvements compared to the initial version in several of the building blocks of the business model. The findings of the validation exercise identified the need to offer comprehensive solutions (end to end) industry processes, based on digital technologies, and the use of digital media to promote and position the Appspot brand was identified as essential.
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    Modelo de negocio para comercializar la emisión de publicidad focalizada dinámica para la industria farmacéutica con un mueble con patente de invención
    (Universidad EAFIT, 2021) Durán Grisales, Martha Lucía; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz Amparo
    The objective of this project was to design a business model to commercialize the broadcasting of dynamic targeted advertising for the pharmaceutical industry with a piece of furniture with a patent of Invention. The methodology of Osterwalder et al., in Designing the value proposition was used, which is based on enriching the business model canvas containing nine modules: market segments, value propositions, channels, customer relationships, revenue sources, key resources, key activities, key partnerships and cost structure. It is concluded that considering the nature of the service presented in the business model of Enfocar Publicidad S.A.S., its success lies in two key factors: technological and advertising innovation at the time of developing the commercials in 2D and 3D, because it is useless to have a piece of furniture with the best construction quality, if it does not transmit attractive contents that are attractive to the customer, where they can learn about the benefits of acquiring certain brands of medicines or pharmaceutical products, enabling the positioning of a particular brand or set of them in the consumer's taste and, therefore, make it grow significantly.
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    Modelo de negocio para la distribución del servicio de renting de vehículos en Medellín
    (Universidad EAFIT, 2020) Robledo Perdomo, Esteban; Restrepo Díaz , David Alejandro; Uribe de Correa, Beatriz Amparo
    The vehicle rental sector has grown considerably in Colombia as a comprehensive proposal that covers the needs of people, companies and society in the financial and environmental fields and in the field of mobility, among others. It is a global trend of consumption that consists of paying for the use of certain products and services regardless of the property on them, and it is on this characteristic that the potential for the development of rent is found in a country in which property over things have more relevance. In this sense, it is essential to create penetration strategies for the Colombian market, understand the characteristics of consumers, their attributes and expectations, and implement value proposals for their distribution that cover the needs for alternative mobilization to ownership of vehicles. This work presents the stages in which a business model was developed to implement a rental distribution channel in Medellín, which connects the demand and supply of vehicle leasing services and contributes to the development of the sector and the generation of value for people, companies and society.
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    Plan estratégico para la empresa Lujos y Repuestos la 50
    (Universidad EAFIT, 2021) Rodríguez Quintero, Camila; Gallo Marín, Rodrigo; Uribe de Correa, Beatriz Amparo; Giraldo Hernández, Gina Maria
    Lujos y Repuestos La 50 is a family business with 24 years of experience in the auto parts market, located in the Bello municipality (Antioquia) and with a wide range of spare parts for light vehicles. In recent years, the company has had significant growth, but without a clear strategy; that is why the need to develop a strategic plan was identified that allows it to set the course for growth for the coming years, and likewise, ensure the long-term sustainability of the company in a profitable manner. With this strategic plan, it also seeks to strengthen the value proposition and thus continue to deliver said value to its customers. For this, an analysis of the internal and external environment of the organization was carried out with analysis and diagnostic tools such as: the Pestel model, Canvas, Porter's five forces, the value chain and Bowman's watch. Likewise, with interviews with key personnel of the organization and with questionnaires oriented to topics such as prices, market, competitors, products, substitutes, perceived value, among other key concepts. With all of the above, the strategic plan proposal is made that allows the company Lujos y Repuestos La 50, orient and focus its future strategies to maintain and consolidate itself in the market, providing the customer with the best shopping experience and the best products.
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    Propuesta modelo de negocio para la empresa LDM LAB
    (Universidad EAFIT, 2021) López Danderino, Christian Eduardo; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz Amparo