Examinando por Materia "CIUDADES Y PUEBLOS - COLOMBIA"
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Ítem Al Meta / Miguel Triana(Bogotá : Casa Editorial de El Liberal, 1913) Triana, Miguel, 1859-1931Publicación Derecho a la ciudad, memoria y espacio público: el reto presente de habitar la Plaza Cisneros de Medellín desde las ciudadanías comunicativas(Universidad EAFIT, 2018) Zuluaga Ramírez, Elizabeth Cristina; Tamayo Gómez, Camilo AndrésPublicación Desarrollo del modelo Expert para la construcción de identidad de marcas región caso : Riux-Risaralda Experiencia Universitaria(Universidad EAFIT, 2024) Murcia Rangel, Wilmar Eduardo; Echeverri Lopera, Camilo Andrés; Sepúlveda Cardona, Edwin AndrésThe need to create identity for cities, regions, and territories through city or region branding has become a cornerstone in the positioning strategy of these places in both local and global markets. The overarching goal of this thesis work is the development of a unique model that implements agile methodologies synthesized into three stages of theoretical-practical development. These stages involve engagement with communities and economic sectors, facilitating the convergence of stakeholder visions and organizational objectives. This applied research is based in the implementation of an innovative and agile model within the state of Risaralda – Colombia, aimed at constructing a brand for a university region by 2023. The detailed analysis of this case allows for a deeper exploration of the application and combination of agile methods adaptable to communities, regions, and territories, seeking to imbue identity into the mission-driven purpose of their respective sectors, thereby creating powerful and competitive brands in the market.Ítem Entorno natural de 17 ciudades de Colombia(Universidad EAFIT, 2007) Hermelin Arbaux, Michel; Hermelin Arbaux, MichelPublicación Plan de posicionamiento turístico del municipio de Zapatoca, con el fin de mejorar su competitividad como destino turístico del país(Universidad EAFIT, 2023) Delgado León, María Alejandra; Rojas de Francisco, Laura Isabel; Giraldo Aristizábal, Juan CamiloThis study stems from the need to improve the competitiveness of Zapatoca as a tourist destination by facing challenges such as lack of recognition, competition with other destinations, the need to diversify its offer, improve the visitor experience, take advantage of its underutilized potential, generate positive economic effects, ensure sustainability and conservation in tourism development, as well as encourage the collaboration and participation of various stakeholders to enrich the process and achieve greater adherence to the proposed strategies. The methodology used to achieve the objectives of this research has a mixed descriptive approach, carrying out an analysis of the current situation of tourism in the municipality, including a review of the existing tourism offer, the identification of the main attractions and tourism resources of the area, as well as an analysis of the demand and profile of visitors. The main result of this research highlights that in the voices of the OTAS's and tourists who participated in the study, there is a highly positive perception of Zapatoca as a desirable tourist destination. This phenomenon underlines the presence of seductive qualities and attractive elements in the place that influence the favorable impression that travelers have of the municipality, being compared to other destinations with higher positioning. Finally, it is concluded that despite having a rich natural, cultural, and architectural heritage, there is a lack of organization of tourism promoters in the municipality and the current offer is focused on two sites of interest, so there are opportunities to promote tourism through digital media that are under- explored.