Examinando por Materia "Business model canvas"

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    Ítem
    Aplicación de la metodología Estrapyme al servicio mi Soporte de Conectiva Networks
    (Universidad EAFIT, 2021) Mendoza Martínez, Martha Liliana; Toro Gómez, Carlos Octavio; Rivas Montoya, Luz María
    In this paper, the authors redefine the business model of Conectiva Networks´ service Mi Soporte (ITO service for SME in Bogotá and nearby cities) using the Estrapyme Model (Strategy formulation methodology for SME), developed by MBA students and The Strategy Study Group from EAFIT University. During the development of the paper, Covid-19 pandemic arose, so the authors analize the disruptions and challenges brought by this event to IT Industry in general and Conectiva Networks in particular. The results of this work are the redefined business model for Mi Soporte service and a competitive strategy aligned with the corporate strategy of Conectiva Networks.
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    Diseño de un modelo de negocio para vivienda estudiantil en la ciudad de Pereira y propuesta de una hoja de ruta estratégica para su ejecución
    (Universidad EAFIT, 2024) Toro Duque, Julián David; Rozo Villegas, Alejandro
    This work focused on designing a student housing business model in Pereira city within the area of influence close to the Universidad Tecnológica de Pereira (UTP) following the theory of Osterwalder & Pigneur (2011) and other authors of the strategy. Initially, information is collected based on surveys and interviews, providing a clear view of the market. Then the business model canvas was used to identify the key components, the environment was analyzed thanks to the contrast between Porter's forces (2008) and the forces of the proposed model and a SWOT(Osterwalder & Pigneur, 2011; Maroto, 2007) analysis was carried out evaluating the internal and external factors that affect the model. All this in order to propose a strategic roadmap for the implementation of the project. This work provides bases to apply business model theories from a real entrepreneurship case. In this way, the development of this master's work minimizes possible risks for the implementation of the student housing project.
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    Diseño del modelo de negocio para la comercialización de ropa de baño
    (Universidad EAFIT, 2023) Salazar Loaiza, María Fernanda; Borrero Espinel, Mauricio; Giraldo Hernández, Gina María
    The consumption of swimwear has increased in the country and abroad because consumers want to have an increasing variety of clothing for their trips, vacations, walks and outings with relatives and friends. This work has been done to develop the business model and define the new strategy of the company Beira Beachwear, which is a boutique store that offers a personalized service for the sale of swimwear in Colombia and in some other countries. In the theoretical framework, different theories and definitions proposed by prominent authors in the formulation of business strategies and the corresponding tools such as Pestel analysis, Porter's five forces, the SWOT matrix, the value proposition canvas and the (canvas) of the business model. In the development, these tools were applied and integrated into Beira Beachwear to develop the strategy and business model that will strengthen the competitiveness of the business and allow the identification of opportunities that will lead to the growth and sustainability of the company.
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    Diseño y análisis de viabilidad de un modelo de negocio bajo la metodología Lean Canvas para una asociación mutual patrocinada por el Fondo de Empleados de ISA (FEISA)
    (Universidad EAFIT, 2019) Torres Mateus, Nelson David; Ortega Álvarez, Ana María
    This work is carried out as a fundamental part of the feasibility analysis of a solidarity entity sponsored by the Fondo de Empleados de ISA (FEISA), whose objective is to meet the current and future needs of its associates, relatives of its associates, contractors of companies linked to the fund and the general public interested in belonging to this entity that is referred by an associate affiliated the entity and that meets the requirements to belong to it. In the first part, the main causes for which entrepreneurships fail in Colombia are analyzed, and it is detected in some of the most recent studies that the lack of a business model is one of the main causes of these failures. Based on this finding, a rigorous analysis of the literature is carried out on some of the current methodologies most used for the design and validation of business models, finding that the Lean Canvas methodology is the most used for startups, since it has greater advantages compared to the other alternatives analyzed and the most appropriate to use in the current stage of this project. With the first hypotheses made by the management team of the entity, a first business model is designed with the Lean Canvas methodology, and it is validated through an applied, quantitative, descriptive, programmatic market research from primary and secondary sources, transversal, and Non-experimental carried out through a survey that shows that the business model for the entity is viable and there is an important interest of the target audience to affiliate. The name of the entity that will be known as the MiMu Familias Solidarias mutual association is created; in addition, in the final part of the work the products and services with which MiMu Familias Solidarias can start providing its services are displayed.