Examinando por Materia "Boost"
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Ítem Desarrollar capacidades para la ética digital(Universidad EAFIT, 2021) Fernández Osorio, Diana; Alarcón López, Leandro; Echeverri Álvarez, JonathanÍtem Impacto de una intervención comportamental en el balance decisional sobre la intención de rotación de los empleados de la empresa Salamanca S.A. en la sede de la Clínica CES(Universidad EAFIT, 2022) Naranjo Salazar, Alejandro; Roldán Villada, Andrea; Roldán Yepes, Raquel; Lemos Hoyos, MariantoniaÍtem Incentivar la participación de los hombres, en el trabajo doméstico y de cuidado no remunerado, a través de acciones tipo Nudge y Boost en las normas sociales de género, para disminuir las horas que dedican las mujeres a este tipo de trabajo en Yolombó, Antioquia(Universidad EAFIT, 2023) Rengifo Girón, César Augusto; Martínez Londoño, JulianaTraditional gender stereotypes have a great impact on people's lives, dictating the expected behavior of each one depending on their sex and as pa rt of the construction of gender; As a rule, these stereotypes assign men and women the roles of provider and caregiver respectively, delegating Unpaid Domestic and Care Work (TDYCNR) to women, resulting in time shortages and greater economic dependence for them. Considering the above, this study aimed to encourage the participation of men in the TDYCNR, through boost-type actions and the use of nudges both in person and digitally. A non-experimental and qualitative design intervention based on the methodology of social norms was carried out with a group of men living in the village of La Floresta in the municipality of Yolombó, in the department of Antioquia, Colombia. The study carried out a theoretical conceptualization of the use of time by gender, gender stereotypes and irruptions of gender equality. The intervention was articulated with the Vamos Tejiendo project of the NGO Pact Colombia, who provided logistical and conceptual support through descriptive exploratory studies carried out within the community to intervene. The results obtained allow us to conclude that, once the intervention was completed, favorable receptivity was identified on the part of the men towards the messages, a desire to participate in more boost-type activities and statements indicating that the tools that were shared with them encouraged a replication of the message of equity in TDYCNR in the community.Ítem Intervención comportamental para que las personas de una empresa del sector constructor en Medellín aprendan a identificar alertas de phishing(Universidad EAFIT, 2024) Bravo Giraldo, Andrea; Arcila Ossa, María Alejandra; Vélez Ruiz, Sebastián; Cardona Mesa, LauraThe exponential growth in digital adoption in the daily lives of Colombians has facilitated our everyday activities but also exposed us to new cybersecurity risks, such as phishing. Phishing is a type of fraud that deceives individuals into taking actions that expose themselves or their organizations and steal confidential information or money. Phishing attacks cannot be prevented solely through technology, as attackers exploit individuals and their cognitive biases. This paper describes a behavioral Boost intervention within the context of the Master's degree in Behavioral Studies at EAFIT University. It aims, through a pre-experimental design, for members of a construction company in Medellín to be able to correctly identify whether an electronic message contains phishing alerts. We will address the selected target behavior, the individuals and institutions involved, the behavioral focus we aim to modify, as well as the details of the intervention, limitations, results, and conclusions. Although the intervention did not achieve a statistically significant impact, the descriptive analysis showed a 5% improvement in the ability to identify warning signals, in both phishing messages and legitimate messages from institutions. We hope this work contributes to the strategies of institutions and individuals in addressing this issue.Ítem “Lo que hoy resisto, mañana disfruto”: intervención comportamental tipo boost para mejorar el ahorro en la institución educativa Vida para todos en Medellín(Universidad EAFIT, 2024) Hernández Castaño, Sara María; Bueno Londoño, Daniela; Peláez Jaramillo, SergioÍtem ¿Reconocemos el maltrato animal? : aumentando el nivel de conocimiento sobre maltrato animal a través de intervenciones comportamentales guiadas por el modelo MINDSPACE(Universidad EAFIT, 2022) Marín Marín, Jennifer Alejandra; Romero Ramírez, Andrés Felipe; Bustamante Betancur, Luisa; Cano Torres, Astrid Carolina