Examinando por Materia "Andean Community of Nations"

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    La conexidad competitiva entre los productos y/o servicios que identifican las marcas, como elemento fundamental para determinar la registrabilidad de una marca en Colombia : desafíos derivados de la ambigüedad de la interpretación y la subjetividad de la aplicación de los criterios sustanciales
    (Universidad EAFIT, 2025-11-10) Moreno, María José; Vélez Vásquez, Andrea; González López, Luis Felipe
    The present paper pretends to analyze how the subjective application of the substantial and non-substantial competitive connectivity criteria, used in the registration process of trademarks in Colombia, can lead to inconsistencies in the decisions issued by the Colombian Trademark Office (CTO) and therefore, create a disincentive for people that are seeking to protect their intangible assets in the Country, since the ultimate decision of granting or denying a trademark in Colombia has become unpredictable. Throughout the present paper it will be determined and analyzed the substantial and non- substantial criteria, stablished by the Court of Justice of the Andean Community, which is used to identify the competitive connectivity between products and services that trademarks pretend to identify in the market and registry. Likewise, analyze resolutions regarding the competitive connectivity examination in order to illustrate the problematic addressed in this paper by comparing resolutions issued by the CTO in which, under the same parameters (the comparison between the same products and services in the market), there has been inconsistencies due to the subjective application of the aforementioned criteria in the registration process.