Gobernar, Vol. 05, Núm. 09 (2021)
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Ítem If others distance themselves: collective action, trust and social norms for mutual caring in times of COVID-19(Universidad EAFIT, 2021-12) Chinkousky, María Antonia; Pérez, Ricardo; Silva Jaramillo, Santiago; Universidad EAFIT; Universidad EAFIT; Universidad EAFITThis article reviews the first year of the COVID-19 pandemic through the light of social norms and prosociality. For this, the authors briefly approach the snowball methodology to analyse a series of experiences and interventions of both public and private actors that encouraged prosocial behaviour to avoid massive infections in the population in 2020, or the earliest stage if the pandemic. The results of this studies are shown as recommendations for policy makers and others interested in applying this type of tools for public health crises. The article ends compiling the insights of past cases, adding the authors own thoughts over the information that was found.