(Universidad EAFIT, 2017-10) Olarte, Santiago; Universidad EAFIT
This article seeks to answer the following questions: How does the media, through its framing the media, through their framing, attribute responsibility for the origin of a problem and to whom do they point to as those responsible for solving it? the media as those responsible for solving it? Does the way in which the media frame an issue have an impact on the does the way the media frame an issue affect the attribution of responsibility made by the public opinion? public opinion? The context is the debate raised by the high rates of traffic accidents caused by drunk drivers. The context is the debate over the high rates of traffic accidents caused by drunk drivers. An important finding was the media's privileging of the the use of episodic framing over thematic framing by the media, by a wide margin