Maestría en Ciencias en Finanzas (tesis)
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Examinando Maestría en Ciencias en Finanzas (tesis) por Materia "Activos intangibles"
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Ítem El valor de la propiedad industrial aproximación a un método de valoración financiera de activos intangibles(Universidad EAFIT, 2010) González Londoño, Yessica Catalina; Zuluaga Carmona, Mauricio; Maya Ochoa, Cecilia InésIntangible assets are an important component of the market value of a company, especially brands that represent the competitive advantage of the company to sell a particular product or service; however, neither the accounting nor the finances propose an appropriate method for valuing them. Most methods are subjective, have limitations and sometimes misconceptions from a financial point of view. Most of these models end up being used for the management of intangibles.