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Ítem Modelado del juego de la cerveza mediante simulación basada en agentes usando PECS(Universidad EAFIT, 2013) Marín, J. Sebastián; Escudero, P. A.; Universidad EAFIT. Escuela de Ciencias. Grupo de Investigación Modelado MatemáticoThe beer game has been widely studied and traditionally has been modeled using systems dy-namics. To date, there is no evidence of studies of the game’s dynamics from the human behavior perspective. In addition, the aggregation level used in systems dynamics does not let studying the effect of the individuals’ characteristics in the game’s dynamics. That is why the main pur-pose of this paper is to analyze the consequences of introducing the self-behavior of the agents who participate in the beer game, on its own dynamics. Pursuing this objective, an agent based model which incorporates PECS framework is developed. This framework is responsible for articulating the human behavior model inside the agent based simulation model. The results of the simulation show that considering human factors into the model of the game, does not alter its dynamics. Nevertheless, it permits identifying and studying the emotions that cause the different decisions of the players, that in general terms tend to be significantly far from the optimal decisions.