Examinando por Autor "Sarmiento Castro, Jenny"

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    Plan de negocios para la creación de una empresa exportadora de uchuva
    (Universidad EAFIT, 2023) Sarmiento Castro, Jenny; Godoy, Álex
    Cape Gooseberry (Physalis peruvian) is a tropical fruit that has gained popularity in Europe due to its sweet and sour taste and nutritional properties, as it is rich in vitamin C, antioxidants, and fibre. Exports of this fruit from Colombia have been growing in recent years; at the same time, the market increases the demands in terms of compliance with regulations, limits of agrochemicals in the fruit and consistent quality of the products it sells. The cultivation of this fruit has been characterized by being carried out by small and medium producers, with little technical assistance and, in many cases, without complying with regulations; In turn, the export has been carried out by intermediary companies, which market these crops, sometimes without much control over the demands of the market; This situation has been generating spaces for business opportunities, especially with the most demanding clients, from the most demanding markets; who are looking for suppliers that comply with regulations, that support the entire value chain and that offer products of consistent quality. The financial analysis of an export company project, which is supplied by small farmers, with high investment in technical assistance, compliance with regulations, fair payments that allow them to improve their quality of life and great attention and investment in quality control, are presented as viable, profitable, and sustainable with certain risks that can be mitigated.