Examinando por Autor "Ortega, Ana Maria"
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Ítem Colombian Consumers' Outshopping of Apparel in the U.S(Routledge, 2017-09-01) Ceballos L.M.; Byoungho, Jin; Ortega, Ana MariaOutshopping is defined as purchasing goods outside of consumers' trading areas. Despite threatening local economies, outshopping generates valuable opportunities for the new trading areas in which it occurs