Examinando por Autor "Nicholls Molina, Santiago"

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    Ítem
    Definición de propuesta de valor para una PropTech para el análisis de riesgo en arriendo de vivienda en el Valle de Aburrá
    (Universidad EAFIT, 2024) Nicholls Molina, Santiago; Echeverry Gómez, Simón
    The thesis defines a value proposition for a new PropTech focused on risk analysis in residential leasing in the Valle de Aburrá, Colombia. The research addresses high informality, lack of adequate legal protections, and scarcity of reliable tenant data, hindering market efficiency and security. Through interviews and surveys with landlords and tenants, the value proposition was designed using Osterwalder's Value Proposition Canvas. The concept of Self-Realty was identified, highlighting landlords' preference for greater control and autonomy, suggesting the creation of "PropioTech," a self-management platform. This proposal aims to improve market formalization and efficiency, promoting a sustainable and replicable business model.