Examinando por Autor "Munoz, Yaromir"
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Ítem Graphic gambling warnings: how they affect emotions, cognitive responses and attitude change.(Kluwer Academic Publishers / Plenum, 2013-09-01) Munoz, Yaromir; Chebat, Jean-Charles; Borges, AdilsonThe present study focuses on the effects of graphic warnings related to excessive gambling. It is based upon a theoretical model derived from both the Protection Motivation Theory (PMT) and the Elaboration Likelihood Model (ELM). We focus on video lottery terminal (VLT), one of the most hazardous format in the gaming industry. Our cohort consisted of 103 actual gamblers who reported previous gambling activity on VLT's on a regular basis. We assess the effectiveness of graphic warnings vs. text-only warnings and the effectiveness of two major arguments (i.e., family vs. financial disruption). A 2 x 2 factorial design was used to test the direct and combined effects of two variables (i.e., warning content and presence vs. absence of a graphic). It was found that the presence of a graphic enhances both cognitive appraisal and fear, and has positive effects on the Depth of Information Processing. In addition, graphic content combined with family disruptions is more effective for changing attitudes and complying with the warning than other combinations of the manipulated variables. It is proposed that ELM and PMT complement each other to explain the effects of warnings. Theoretical and practical implications are discussed.Ítem Inclusive Business Proposal: Towards a Social Inclusion Model of Sacha Inchi in the Bajo Cauca of Antioquia(Ediciones Unisalle, 2017-01-01) Bustamante Moreno, Carlos Ernesto; Munoz, YaromirThe article was created as a result of the project of technical and social research of the promising oleaginous plants Higuerilla and Sacha Inchi, looking to agroindustrial development, the central axis of which is the establishment of an inclusive market model that ensures the necessary conditions to turn this initiative into a real transformer of conditions of life in the populations where the project is being developed. In addition, this article is also intended to study how the State, private enterprises, schools and civil society organizations can work hand in hand to deal assertively with the realities of the context, and thus achieve the formation of committed, strengthened and trained communities for the implementation of ideas arising from the process of joint creation.Ítem Propuesta de negocio inclusivo: hacia un modelo de inclusión social de sacha inchi en el Bajo Cauca antioqueño(Ediciones Unisalle, 2017-01-01) Bustamante, Carlos Ernesto; Munoz, YaromirEl artículo nace a raíz del proyecto de investigación técnico-social de las oleaginosas promisorias higuerilla sacha inchi, con miras a su desarrollo agroindustrial, cuyo eje central es el establecimiento de un modelo inclusivo de mercadoÍtem Selling of Products: The Use of Single-Electrode Wireless EEG in Consumer Behavior(Universidad San Buenaventura, 2019-01-01) Munoz, Yaromir; Lopez Gallego, Francisco; Arias Salazar, Alejandro; Serna Rodriguez, MaribelThe results of three different groups of customers, each exposed to a different sales technique, were compared in order to evaluate which sales technique was more effective for achieving higher levels of sustained attention. The study used the Neurosky headband to measure brainwaves in millivolts. The three compared sales techniques were: 1) the training technique for sale, termed as structured by the AIDA model; 2) the traditional sale, here called unstructured; 3) and a structured technique with the help of simultaneous stimulation by several neuroattentional pathways, prescribed by the developments of the neuroscience of consumption (CN). The results showed a statistically significant difference in achieved sustained attention levels, presenting higher levels in clients exposed to the sales training technique and ower scores in those exposed to one of the techniques used by the CN. These results are discussed in relation to the concept of sustained attention in clients when the stimulation of a single neuroattentional pathway is used as compared to the activation of several pathways simultaneously.Ítem Selling of Products: The Use of Single-Electrode Wireless EEG in Consumer Behavior(Universidad San Buenaventura, 2019-01-01) Munoz, Yaromir; Lopez Gallego, Francisco; Arias Salazar, Alejandro; Serna Rodriguez, MaribelThe results of three different groups of customers, each exposed to a different sales technique, were compared in order to evaluate which sales technique was more effective for achieving higher levels of sustained attention. The study used the Neurosky headband to measure brainwaves in millivolts. The three compared sales techniques were: 1) the training technique for sale, termed as structured by the AIDA model; 2) the traditional sale, here called unstructured; 3) and a structured technique with the help of simultaneous stimulation by several neuroattentional pathways, prescribed by the developments of the neuroscience of consumption (CN). The results showed a statistically significant difference in achieved sustained attention levels, presenting higher levels in clients exposed to the sales training technique and ower scores in those exposed to one of the techniques used by the CN. These results are discussed in relation to the concept of sustained attention in clients when the stimulation of a single neuroattentional pathway is used as compared to the activation of several pathways simultaneously.