Examinando por Autor "Mendoza Ortiz, Nathaly"
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Ítem Comunicación pública con perspectiva de género. Análisis del caso de la Universidad EAFIT, 2019-2023(Universidad EAFIT, 2024) Mendoza Ortiz, Nathaly; Bonilla Vélez, Jorge IvánThis article examines the public communication strategies implemented by Universidad EAFIT from 2019 to 2023 with a gender perspective. Using a mixed-method approach, the study assessed gender representation and inclusion in the university's official website and Instagram posts. The results indicate a positive evolution in promoting gender equality, especially after the appointment of a female rector in 2021. However, significant disparities persist in female representation at the specialization and postdoctoral levels, as well as in leadership positions in STEM areas. The research highlights the need to implement proactive strategies to promote female leadership, develop mentorship and support programs for women in STEM, review and adjust recruitment and promotion processes, and ensure an integrated and coherent communication strategy. These recommendations are based on a detailed evaluation of the quantitative and qualitative data collected, as well as an interview with a female leader at the university.