Examinando por Autor "Higuita-Olaya, Daniel"
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Ítem Proceso de ASC - INVESTIGACION CREACION E INTERDISCIPLINARIO: EXPERIENCIAS DE APRENDIZAJE PARA LA RELACION AMBIENTAL Y LA VALORACION DE EMPRESAS SOSTENIBLES EN ESTUDIANTES DE EAFIT Y UPB(Universidad EAFIT, 2021) Higuita-Olaya, Daniel; Mejía-Gil, María Claudia; Universidad EAFITWe are currently perceiving the effects of climate change caused by environmental degradation, a situation that has generated transformations that in urban centers are aggravated by the accelerated dynamics of production and consumption. Antioquia is one of the regions with the greatest biodiversity in the world, however, the way in which that diversity is being used is not sustainable. This project is based on the idea that a learning experience can influence the configuration of an environmental relationship and the valuation of sustainable companies in students from EAFIT University and Pontificia Bolivariana. In this panorama, the purpose of this research, led by the SMART, SIIE incubators, both from the EAFIT university, from the Department of Marketing and Organization and Management respectively, in the company of the Culturama incubator from the design faculty of the Universidad Pontificia Bolivariana, is to build a system of learning experiences that contribute to the configuration of the environmental relationship and the valuation of sustainable companies in students from both universities. As a result of the research, the following transmedia experience was created (https://mercadoabsurdo.wixsite.com/inicio) and the following Primer for its implementation: https://bit.ly/3GPJv2mÍtem Proceso de ASC - INVESTIGACION-CREACION PARA LA APROPIACION SOCIAL DEL CONOCIMIENTO EN SOSTENIBILIDAD PARA LOS ESTUDIANTES DE EAFIT(Universidad EAFIT, 2022) Mejía Gil, Maria Claudia; Higuita-Olaya, Daniel; Universidad EAFITFor some years now, the EAFIT University Research Seedbeds have been trying to solve research questions related to the environmental impact that human activities have on the planet. In this case, the SMART Seedbed and INSIGHT carried out a research and creation project with which they asked about the gaps in the understanding of sustainability of university students, to create a strategy for social appropriation of knowledge that affects the understanding of sustainability in students. To achieve this, two group sessions were held with university students to understand their understanding of the concept of sustainability; Then the most important gaps were prioritized, to finally create a transmedia strategy for social appropriation of knowledge that was launched within the framework of the III Marketing and Sustainability Congress, at EAFIT University. The transmedia strategy included an installation at the congress which contained a video and several moments of reflection and physical and visual contact with the waste, a chapter of a podcast called “What is your seed”, several publications on social networks, the experience transmedia of the year 2021 and other things.Ítem Proceso de ASC - INVESTIGACION-CREACION: APROPIACION SOCIAL DEL CONOCIMIENTO A TRAVES DEL DISEÑO DE UN MODELO DE HUERTA URBANA EN MEDELLIN(Universidad EAFIT, 2023) Mejía-Gil, María Claudia; Higuita-Olaya, Daniel; Universidad EAFITMalnutrition and food insecurity are two complex problems that Colombia, like the rest of the world, is trying to solve. Urban gardens have been an option that some countries and cities have used to mitigate this crisis, as this strategy allows households to have chemical-free food permanently, to satisfy their own consumption. Around the world, this initiative has been widely used for communities and cities to overcome poverty and food crises. It is for these reasons that the SMART and INSIGHT Seedbed, both from the Marketing and Innovation area of the EAFIT University School of Administration, as well as the Culturama seedbed, from the Faculty of Design of the Pontifical Bolivarian University, propose this research project. that seeks to contribute to the social appropriation of knowledge in sustainability through the design of an urban garden model in Medellín that is sustainable and replicable to other environments. The social appropriation of knowledge in sustainability will permeate not only the people of the communities chosen to create the gardens, but also the students of the seedbeds participating in the project.