Examinando por Autor "Giraldo Aguirre, Mayra Johanna"

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    Uso de la metodología de microlearning en el desarrollo del comercio electrónico de las mipymes del eje cafetero colombiano
    (Universidad EAFIT, 2024) Zapata García, Daniela; Loaiza Calle, Hermán Darío; Giraldo Aguirre, Mayra Johanna; Higuita Olaya, Daniel; Uribe de Correa, Beatriz Amparo
    This work aims to establish the relationship between the microlearning methodology and the development of e-commerce, identifying the degree of development of e-commerce and understanding the operation of the microlearning methodology to propose actions to enhance the development of electronic commerce of the MSMEs of the Hub Colombian Coffee Region. To do this, a mixed, non-experimental, documentary and descriptive study was carried out on a sample of 15 managers of MSMEs in the Coffee Region, applying bibliographic files and a survey as instruments. The results allow us to ratify the potential of the microlearning methodology to facilitate the agile and effective acquisition of knowledge and skills essential for the staff of an entity can carry out the processes with greater efficiency, promoting success in the management of the business processes.