Examinando por Autor "Castro, Juanita"
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Ítem Adaptation, adaptation and expedite creative adaptation: the internationalization patterns of multilatinas in the food industry(2015-01-01) Castro, Juliana; Castro, Juanita; Gonzalez-Perez, Maria AlejandraThis paper provides descriptive conceptual evidence and a theoretical interpretation of the international processes followed by leading Latin American multinationals (multilatinas) in the food industry (JBS-Friboi, Bimbo, Marfrig, Gruma, and Brasil Food