Adaptation, adaptation and expedite creative adaptation: the internationalization patterns of multilatinas in the food industry
Fecha
2015-01-01
Autores
Castro, Juliana
Castro, Juanita
Gonzalez-Perez, Maria Alejandra
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Resumen
This paper provides descriptive conceptual evidence and a theoretical interpretation of the international processes followed by leading Latin American multinationals (multilatinas) in the food industry (JBS-Friboi, Bimbo, Marfrig, Gruma, and Brasil Food