Examinando por Autor "Bedoya Maldonado, Mariana"

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    Ítem
    Evolución de la literatura académica sobre la segmentación de personas como estrategia para personalizar la experiencia de empleados en organizaciones de América Latina
    (Universidad EAFIT, 2024) Bedoya Maldonado, Mariana; Giraldo Henao, Catalina
    The contemporary business environment demands innovative strategies to manage human talent and enhance employee experience. In this context, employee segmentation and customization of their experience emerge as fundamental approaches to optimize organizational performance and promote employee satisfaction and engagement. This research project aims to analyze the evolution of academic literature on people segmentation as a strategy to personalize the employee experience in Latin American business organizations. The systematic literature review will encompass both academic and non-academic sources, with the objective of understanding the trajectory of people segmentation, identifying challenges and opportunities in its implementation in Latin American contexts, and proposing a framework for its effective application. It is recognized that the customization of talent experience can improve employee satisfaction and engagement, which in turn can lead to greater productivity and profitability for organizations. The importance of integrating practical methods, such as data analysis, feedback, and the design of specific professional development programs, to effectively implement people segmentation is highlighted. This project will contribute to the body of knowledge in human talent management by providing a detailed understanding of how organizations can adapt their strategies to meet the individual needs of their employees and enhance their workplace experience based on previous experiences or recently conducted studies.