Examinando por Autor "Acevedo Maldonado, Juan Carlos"

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    Ítem
    Formulación de un modelo de negocio para ofrecer transformación digital a la industria BPO en Colombia
    (Universidad EAFIT, 2020) Acevedo Maldonado, Juan Carlos; Bedoya Velásquez, Beatriz Eugenia; Uribe Ochoa, Beatriz Amparo
    This graduate work considers the formulation of a business model based on the methodological proposal of Osterwalder and Pigneur, for a venture called Appspot, which was conceived to offer digital transformation to the BPO industry in Colombia. The model includes a mixed portfolio of consulting services around digital transformation and technological products that support transformation proposals that emerge from accompanying SMB companies in the BPO sector in Colombia. In the exposition of the problem an analysis of the BPO industry in the country is presented, where the opportunities and the needs fort this sector to become a first level industry in Colombia, oriented to the local and international market, are identified. Then the building blocks of the canvas (Osterwalder and Pigneur´s model) are analyzed. Next, a first formulation of the business model is made, which was validated through structured interviews with a group of people with extensive experience in the sector. Based on the feedback of the issues that the author defined to validate, the initial model was adjusted, and a second version was defined with relevant improvements compared to the initial version in several of the building blocks of the business model. The findings of the validation exercise identified the need to offer comprehensive solutions (end to end) industry processes, based on digital technologies, and the use of digital media to promote and position the Appspot brand was identified as essential.