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El impacto del Covid -19 en el sector e-commerce
(Universidad EAFIT, 2021) Abad Vega, Nicolás; Echavarría López, Marcela Isabel; Gaitán Riaño, Sandra Constanza
The COVID-19 pandemic was the determining factor in the world’s economy in 2020. Because of the uncertainty caused and the imposed measures by different governments to prevent the spread of the virus, many people lost their jobs and many companies had to close, affecting supply and demand worldwide. Equity markets also decreased their returns and volatility increased dramatically. However, there was one sector that benefited from the pandemic, which was the e-commerce sector. COVID-19 accelerated society’s digital adoption, the internet was the element that allowed people to stay connected and acquire the products they needed without having to leave home. This work uses an econometric model to explain the impact of the pandemic on the price of the most representative companies in the e-commerce sector. The results show that, although the death toll negatively affects the S&P500, the most representative companies in this sector saw their share prices rise as the death toll from COVID-19 rose.