Maestría en Administración Financiera (tesis)

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Identificación y mitigación de sesgos : contribuciones al Wealth Management desde el behavioral finance
(Universidad EAFIT, 2021) Agudelo Mesa, David Santiago; Uribe López, María Camila; Agudelo Rueda, Diego Alonso
In this study, the main biases that affect financial decision making in clients of Wealth Management services, both cognitive and emotional, were identified through a review of the literature. Also, in this context, general proposals to mitigate these biases were identified. The results of this research are of potential use for stock brokerage companies, asset management companies and, in general, for those who advise people on investment decisions.