Global marketing strategy: The case of a born global software firm in Colombia.

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dc.contributor.authorFuerst, Sascha
dc.date.accessioned2021-01-28T14:39:52Z
dc.date.available2021-01-28T14:39:52Z
dc.date.issued2010-01-01
dc.description.abstractBorn globals are a phenomenon that is increasingly being observed and researched around the globe. Yet, few studies exist that research born globals’ marketing strategies. This paper sheds light on the global marketing strategy of a small software firm ineng
dc.identifierhttps://eafit.fundanetsuite.com/Publicaciones/ProdCientif/PublicacionFrw.aspx?id=6466
dc.identifierhttps://revistas.upb.edu.co/index.php/cienciasestrategicas/article/view/712
dc.identifier.issn17948347
dc.identifier.urihttp://hdl.handle.net/10784/25021
dc.language.isospaeng
dc.publisherEditorial Universidad Pontificia Bolivariana
dc.rightshttps://v2.sherpa.ac.uk/id/publication/issn/1794-8347
dc.sourceRevista Ciencias Estrategicas
dc.subject.keywordBorn globaleng
dc.subject.keywordInternational entrepreneurshipeng
dc.subject.keywordGlobal marketing strategyeng
dc.subject.keywordColombia.eng
dc.titleGlobal marketing strategy: The case of a born global software firm in Colombia.eng
dc.typeinfo:eu-repo/semantics/articleeng
dc.typearticleeng
dc.typeinfo:eu-repo/semantics/publishedVersioneng
dc.typepublishedVersioneng
dc.type.localArtículospa

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