Choice of distribution channels in the internationalization process of companies belonging to Medellin’s clusters

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dc.contributor.authorQuiceno Aguirre, Adriana Maríaspa
dc.coverage.spatialMedellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degreeseng
dc.creator.degreeMagíster en Negocios Internacionalesspa
dc.date.accessioned2013-03-20T17:05:23Z
dc.date.available2013-03-20T17:05:23Z
dc.date.issued2012
dc.description46 p.spa
dc.description.abstractIn an internationalization process, companies have to choose the distribution channels in order to develop successful strategies and reach goals in monetary and sales terms. Five variables (asset specificity, technological uncertainty, volume uncertainty, behavioral uncertainty and transaction frequency), developed in Transaction Costs Economy Theory, are a way to understand the impacts of foreign sales in internal procedures and the reasons why companies apply or not a specific distribution channel. In the case of companies belonging to Medellin Ciudad Cluster initiative, these variables highlight the lack of company’s internal preparation (own resources and technology) and the low diversity of distribution channels.spa
dc.identifier.local658.84 Q61
dc.identifier.urihttp://hdl.handle.net/10784/660
dc.language.isospaspa
dc.publisherUniversidad EAFITspa
dc.publisher.departmentEscuela de Administración. Departamento de Negocios Internacionalesspa
dc.publisher.programMaster in International Business (MIB)spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccesseng
dc.rights.localAcceso abiertospa
dc.subjectTesis. Maestría en Negocios Internacionalesspa
dc.subjectInternacionalización de la empresaspa
dc.subjectProceso de internacionalizaciónspa
dc.subjectMercado internacionalspa
dc.subjectCanales de distribuciónspa
dc.subject.ddcGeneral managementspa
dc.subject.ddcManagement of distribution (Marketing)spa
dc.subject.ddcMarketing channels (Distribution channels)spa
dc.subject.keywordThesis. Master's Degree in International Businesseng
dc.subject.keywordInternationalization of the companyeng
dc.subject.keywordInternationalization processeng
dc.subject.keywordInternational marketeng
dc.subject.keywordDistribution channelseng
dc.subject.lembGLOBALIZACIONspa
dc.subject.lembMERCADO DE EXPORTACIONspa
dc.subject.lembMACROECONOMIAspa
dc.subject.lembCANALES DE COMERCIALIZACIONspa
dc.titleChoice of distribution channels in the internationalization process of companies belonging to Medellin’s clustersspa
dc.typeinfo:eu-repo/semantics/masterThesis
dc.type.hasVersionacceptedVersioneng
dc.type.localTesis de Maestríaspa

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Master in International Business - MIB (tesis)